#4 answers
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University of Alabama *
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Course
2100
Subject
Communications
Date
Feb 20, 2024
Type
docx
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2
Uploaded by DukeStar15046
COMMUNICATION – QUIZ #4
1.
Appealing to just about everyone, young and old alike, recorded music serves a variety
of functions, primarily __________ and __________.
a.
entertainment; cultural transmission
b.
advertising; entertainment
c.
profit; cultural transmission
d.
advertising; cultural transmission
2.
Which of the following best demonstrates the difference(s) between television and radio
as broadcast media?
a.
Radio requires much more infrastructure than television does.
b.
Television is mostly funded through advertisements, while radio makes most of its
money from subscription services.
c.
Compared to radio, television is more expensive to transmit, has higher costs to
produce, and is not as easily “played in the background” while participating in another
activity such as driving or reading a book.
d.
Radio personalities are more appealing than television personalities.
3.
Which genre of music is the most popular format for radio?
a.
Country
b.
Rock
c.
Adult contemporary
d.
Rap
4.
A major label signs a local band and pays for them to record an album. This enterprise
would fall under which category in the recording industry's business model?
a.
Creation
b.
Advertising
c.
Subscription
d.
Promotion
5.
__________ was the first broadcasting network.
a.
The Columbia Broadcasting System
b.
National Private Radio
c.
National Public Radio (NPR)
d.
The National Broadcasting Company
6.
Which of the following is the best example of payola in the record industry?
a.
A portion of an artist's salary being derived from the number of albums the record
label sells
b.
A record label giving cash or gifts to a disc jockey to secure airtime
c.
An artist agreeing to an exclusive interview in exchange for increased airtime
d.
A disc jockey giving an artist cash or gifts in exchange for an exclusive interview
7.
__________ labels have the majority of music titles.
a.
Independent
b.
Internet
c.
Corporate
d.
Major
8.
Why is radio the most widely available medium of mass communication around the
world?
a.
Radio is the only type of media that can be safety utilized in an automobile.
b.
Compared to television, radio is highly portable and less expensive to produce,
transmit, and receive.
c.
The general public needs radio to learn of new musical artists.
d.
Advertisers make most of their revenue using this medium.
9.
The basic business model in the recording industry can be divided into which three
main parts?
a.
Fees, advertising, and distribution
b.
Distribution, creation, and fees
c.
Creation, promotion, and distribution
d.
Advertising, subscription, and distribution
10. __________ invented FM radio.
a.
Thomas Edison
b.
Granville T. Woods
c.
Lee de Forest
d.
Edwin Howard Armstrong
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