#8 answers
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University of Alabama *
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Course
2100
Subject
Communications
Date
Feb 20, 2024
Type
docx
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2
Uploaded by DukeStar15046
COMMUNICATION – QUIZ #8
1. Julia is a digital native who gets all her media online. Assuming her behavior is
typical, which of the following assertions characterizes her online activity?
a)
She prefers to skim material rather than read at length.
b)
She spends approximately eighteen minutes a day visiting her favorite news site,
Yahoo! News.
c)
She prefers not to follow links and usually stays on a single website.
d)
She has a longer attention span than those who follow traditional media.
2. Arts and entertainment, education, health, housing, and science are all examples of
__________.
a)
Frames
b)
Crowdsourcing
c)
news holes
d)
beats
3. Raylene Reporter has just published an article on global warming. Her in-depth news
feature, which presents all relevant sides of an issue and allows representatives of those
sides’ equal coverage, exhibits which quality?
a)
Fairness
b)
Integrity
c)
Objectivity
d)
Accuracy
4. A tabloid whose headlines include “Zombies Attack US Troops” and “Dolphin Grows
Human Arms” is an example of what type of journalism?
a)
Platypus
b)
Literary
c)
Yellow
d)
Alternative
5. Raymond Reporter covers foreign affairs, a job that has become increasingly difficult
with the closure of many foreign news bureaus. When Raymond does not have direct
access to a location or to colleagues where breaking news is occurring, what technique
might he employ to create his report?
a)
Crowdsourcing
b)
Social constructionism
c)
Mobile media
d)
Swarming
6. Journalism plays a key role in which of the main functions of mass communication?
a)
Cultural transmission, entertainment, and connection
b)
Correlation, entertainment, and cultural transmission
c)
Surveillance, correlation, and cultural transmission
d)
Entertainment, education, and informational transmission
7. Who looks for logical weaknesses, errors, and gaps in stories, often asking reporters
to get more information?
a)
Fact-checkers
b)
Managers
c)
Editors
d)
Copyeditors
8. Industry watchers worry that the persistent dominance of white men in newsrooms
does what?
a)
Skews news coverage toward entertainment content that appeals only to younger
readers/viewers
b)
Encourages audiences to adopt viewpoints that are not in their best interests
c)
Encourages discrimination lawsuits from the American Civil Liberties Union (ACLU)
d)
Skews news coverage toward content that appeals only to individuals in this
demographic
9. Objectivity in journalism is increasingly being replaced by which goal?
a)
Associated Press news values
b)
Fairness and balance in news coverage
c)
Framing and the use of expert sources
d)
Honesty and truthfulness
10. Press conferences, marches, and rallies staged to attract media attention and
influence news coverage are all examples of __________.
a)
Multicasts
b)
pseudo-events
c)
agenda setting
d)
news leaks
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