What are some communication skills that a successful public
relations professional must have
?
Writing
Public speaking
Listening
)
all the above is answer
(
Which is the correct flow of public opinion
?
Attitudes > Opinions > Actions
T/F: Opinion is an expression of an action on a particular topic
?
True
Attitudes are based on a number of characteristics
Personal
Cultural
Educational
Race
)
all
(
Essay: Why is research important in public relations work? give 2
examples that support reason
.
Essay: What is public relations? within R-A-C-E process of public
relations, what would you say is the most critical element and why
?
What are the 3 ultimate goals of most public relations efforts
?
Conserve perceptions about an organization or goodwill Move
neutral perceptions toward positive Migrate effects of negative
perceptions
