Social and Cultural Environments in Market Analysis
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Nov 24, 2024
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Social and Cultural Environments in Market Analysis
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My cultural identity has been shaped by several cultures some which are greatly
influential while others not so dominant. The first culture that has been so dominant in my
life is the religious culture. Religion is one of the things that determine the direction a society
takes; it also shapes the beliefs of the good and the bad. Religion has been central in my life
defining the direction I take and the decisions I make on the cultural and social perspectives.
Next is the ethnic culture that I believe have been so dominant and greatly shaped my cultural
identity. Everyone belongs to a given ethnicity and the culture that is embraced by that
particular ethnicity. Ethnic culture has been so dominant in my life and they have worked
significantly in shaping my practices, beliefs and even the moral values. The other culture has
ben the organization culture that I have interacted with in the various sectors and institutions
that I have been in like the school. These cultural factors have been significant in defining my
cultural identity and even determined how I communicate or interact with people.
The values, norms, and the beliefs that are associated with the religious, ethnic, and
organizational cultures have contributed to my cultural identity through the practices, and the
moral guidelines that have been put in place to guide the people who identify with those
cultures. All these cultures have there moral bearing and the direction that the people should
embrace. It is these moral standards and the practices that have been central in explaining the
direction my cultural identity takes
(
Puyod, & Charoensukmongkol, 2019)
.
My view of the
world is completely based on these cultures as they help determine what I perceive to be
wrong or right. All the three cultures and their guidelines have helped me to choose what to
embrace, associated with and those that I ignore. I believe that me and everyone views the
world based on the culture which they have associated with.
My cultural identity and its various complex dynamics has gone through significant
evolution The culture has evolved through the interaction with the other groups or people that
comes as a result of economic activities like trade and other social interactions ion the
3
society. As people from my culture in various generations interact with other people, they get
to learn more about their cultures as well and begin to embrace the same. The cultural identity
and its evolution have been motivated by the various activities that people who identify with
my culture have engaged in over the years. In the recent times, the call for cultural diversity
and inclusion has seen my culture evolve significantly incorporating some practices that were
not really associated with the culture. Technology has also been seen to be at the center of the
evolution and it has greatly changed the culture over the years since its introduction.
My cultural identity has significant influence on how I communicate as a professional
and also the decisions I make as a leader. As a professional I have to ensure that my
communication process is not biased and incorporates everyone. At the ethnic and the
religious grounds, I have to ensure my communication is inclusive. The decision I make at
the leadership level are also a subject of my cultural identity and what it dictates
(
Yari,
et al
2020)
. A leader should be able to ensure that everyone’s ethnic and religious lines are
respected. The decision that I make as a leader therefore ensures there is mutual respect and
inclusivity. Having a culture that I identify with has made me know the role it plays in an
individual’s life and I would want the decisions made to respect that.
This exercise has ben key in helping me understand the different taste and preferences
and the implication cultures might have on them. Learning more about individuals who are
consumers and the stakeholders have been integral in helping know what motivates the
choices that people make in various situations. I have generally gained proper understanding
of the individual consumer/shareholders point of argument and even know how the culture
can influence an individual communication and decision making.
References
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Puyod, J. V., & Charoensukmongkol, P. (2019). The contribution of cultural intelligence to
the interaction involvement and performance of call center agents in cross-cultural
communication: The moderating role of work experience.
Management Research
Review
,
42
(12), 1400-1422.
Yari, N., Lankut, E., Alon, I., & Richter, N. F. (2020). Cultural intelligence, global mindset,
and cross-cultural competencies: A systematic review using bibliometric
methods.
European Journal of International Management
,
14
(2), 210-250.