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Audience Profile
Audience and Purpose
Primary Audience: Bobby Lindamood, Jr., Mayor of Colleyville, TX
Secondary Audience: Dave Guyer, Community Waste Disposal Supervisor
Relationship with Audience: Resident of Colleyville
Purpose of Document: To propose a small and voluntary pilot program for composting in the
city of Colleyville that could gauge interest and engagement
Intended Use of Document: Persuade audience to approve a 100-member pilot program
Technical Background: None required
Prior Knowledge: May not know benefits or processes of composting
Information Needs: Understand what is asked of participants and the city in managing the pilot
program
Cultural Considerations: USA, small-population, suburban city
Probable Questions: What is composting and why is it valuable?
What is being required of us
and the participants?
Why should we gauge interest in composting as a way to spend current,
and possibly future, city resources?
Audience’s Probable Attitude and Personality
Attitude Towards Topic: Ambivalent and likely skeptical
Probable Objections: Initial time and monetary costs might outweigh any benefits.
Might feel it
would be too costly to expand, and if that is the future goal, might be prejudiced against it from
the beginning. Perhaps resistant to being perceived as environmentally-concerned.
Probable Attitude Toward Writer: Open
Organizational Climate: Technical
Persons Most Affected by This Document: Initially, volunteers; if program succeeds, possibly
many more future residents
Temperament: Neutral
Probable Reaction to Document: Interest should be piqued. Reader should be reassured of
voluntary participation and low cost.
Audience Expectation About the Document
Reason Document Originated: My own idea
Material Important to Audience: Ease of doing, low cost to city, low-risk politically
Potential Problems: Reader may require more justification, depending on the extent of changes
proposed
Length and Detail: Concise but meaningful information
Tone: Business
Due Date: April 24, 2023
Proposal to employ a small, voluntary pilot program to gauge
interest and engagement in composting in the city of Colleyville
Prepared for
Bobby Lindamood, Jr.
Mayor, city of Colleyville
By:
Joshua Huff
The Letter of Transmittal will go on this page.
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The Table of Contents will go on this page.
Introduction
In U.S. households, around 30-40% of food purchased is wasted.
This translates to about 330
million pounds of food wasted across the USA every day.
When we look at individuals, the
average American throws away a pound of food every day that
could
be composted and reused
(Million Dollar Vegan, Inc., 2022).
Approximately 30% of landfill waste could be composted
(
https://www.fortworthtexas.gov/departments/code-compliance/solidwaste/food-scrap-
compost
).
DFW has an ambitious goal to achieve zero waste over the next few decades, which is defined
as a 90% diversion of waste from incinerators and landfills.
North Central Texas landfills have a
remaining capacity of only 35 years (it will run out by 2054), and this time will be shortened if
we continue on our trajectory of population increases and economic growth (Vaske 2022).
Moreover, landfills cannot be built in a day.
They require enormous effort to plan, receive
clearances and pass inspections, and finally to build to proper safety standards.
By diverting materials away from landfills and toward compost facilities, we can:
1.
Save precious landfill space for non-biodegradable materials,
2.
Reduce landfill costs,
3.
Provide local jobs at these composting facilities,
4.
Prevent excessive methane emissions from decomposing food scraps at the dump,
5.
Provide valuable compost soils for our local residents
(
https://www.fortworthtexas.gov/departments/code-compliance/solidwaste/food-
scrap-compost
).
Colleyville already has a small compost drop-off program at the Central Market on Saturdays,
from 12pm-2pm, and nearby cities (Plano, Coppell, Flower Mound, Grapevine) also have
compost pickups (Compost Carpool).
Clearly, there is some demand for the composting
services.
This report will propose a small and voluntary pilot program of 50-100 residents for composting
in the city of Colleyville, very similar to the Plano pilot program that is currently ongoing and in
the process of registering participants.
This report begins with information on composting,
including both why it’s important and hypothesizing why so many people don’t do it.
Then it
proceeds to explain the details of the proposal, including what can and cannot be composted.
I
finally conclude with giving a list of requirements that the participants will need to have, what
the participants will need to do while participating in the program, and what I believe the city
should offer to the residents.
Data Section
If composting clearly has some important benefits, not only for the Earth but also the local
economy, then it seems worthwhile to ask why the rate of composting is relatively low.
Unlike
many areas of Europe, composting is not mandatory, and that surely is a factor.
However, if we
want to gauge interest in a possible future composting service, we need to examine reasons
why people currently don’t compost, and plan to either overcome or minimize those factors, all
while emphasizing the positive effects of composting.
Why don’t more people compost?
Despite options for composting, and
some
demand for composting, we unfortunately do not
see widespread adoption of composting drop-off.
I propose that we have two issues that largely
impede greater involvement.
1.
The Ease Factor.
Colleyville’s current compost drop-off service is only available two
hours a week, from 12-2pm on Saturdays.
If your schedule is busy or even just occupied
at this time, this may be impossible to accomplish every week, and if you miss this time
window, then you must now wait another week while continuing to store composted
materials.
With the smell and possible flies, this may be an unacceptable trade.
2.
The Knowledge Factor.
While there is some information available on-site as to what
they accept at the Colleyville drop-off, there isn’t any readily-accessible information
online on how to get started, what materials are needed to start, how to avoid common
issues of smell and flies, or even why it matters.
I believe that if we address the “ease” factor and the “knowledge” factor, and moreover,
proactively provide as many of these needed resources as possible, perhaps more Colleyville
residents would express their interest and willingness to participate.
What is compost?
According to the EPA, compost is decayed organic material that can be used as soil fertilizer,
which promotes plant growth, as well as nutrient-rich soil itself (EPA 2022).
Compost is only composed of 4 ingredients which over time will be broken down naturally by
decomposers, like bacteria, fungi,
and/or worms.
These 4
ingredients are green material,
brown material, water, and air.
Green material
is what our
participants will contribute to the
compost facilities, and is
composed of organic material like
food scraps or some plant
materials that will decompose and
provide the needed nitrogen.
The
brown material
, not collected in
(Alabama Sawyer, 2020.)
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our program, can be imagined as various forms of yard waste, like dead leaves or grass clippings,
that provide the necessary carbon.
Finally,
water
and
air
allow the materials to stay moisturized
and aerated so that the decomposers can keep doing their work (EPA 2022).
What materials can or cannot be composted?
Despite what some people think, not
all
food can be composted.
While most people’s intuitions
on composting is probably correct, in that
most
unused food and food waste can be recycled,
it’s also helpful to re-examine what types of food waste are accepted at local DFW composting
facilities.
While an internet search will reveal various lists, I gathered from this the Fort Worth
and Plano lists of acceptable items (Reynolds 2023;
https://www.fortworthtexas.gov/departments/code-compliance/solidwaste/food-scrap-
compost
).
For further reference, please see the appendix.
Can
be composted:
Cooked
meats and seafood, including bones,
tendons, skin
Dairy items – eggs, eggshells, cream, milk, and
other dairy products
Fruits and vegetables – banana peels, apple
cores, and kiwi skins.
Nuts, nutshells, and seeds
Coffee filters, coffee grounds, tea bags, and teas
Cannot
be composted:
Raw
meats and seafood
Paper – no napkins or stickers on fruit
Large quantities of cooking oil
Glass, plastic, metal
Styrofoam and cardboard
Chickadee Compost
Pet waste
Waxed items, such as microwave popcorn
Wine corks, diapers, chewing gum
What would participants receive in their package?
5-gallon bucket with lid
, to be placed outside and away from your kitchen to avoid smell
and flies. Bring this to nearby collection facilities.
Small compost container
, also with a handle and a lid, to place in your kitchen and make
it easy to deposit compost materials.
When full, move to the 5-gallon bucket.
Informational flier
with more details on what can and cannot be composted (see
appendix i)
Small magnet
encouraging them on their composting journey
Coupon for free compost
What are the steps participants need to do?
If we make it easy for participants, it is hoped that more people will volunteer and more
composted materials will be submitted.
Therefore, I propose only the following 4 steps:
1.
Collect compostable material into your small pail.
2.
Transfer to the 5-gallon bucket when full
3.
Drop off the bucket when full, or earlier if you desire, to one of the drop-off locations
near you.
4.
Bring your bucket home, rinse, and repeat.
For reasons of smell and flies, it is recommended to keep the 5 gallon bucket outside the
residence or in the garage.
Spreading a layer of soil can also help (Simon 2022).
Hopefully, this
will minimize some negative associations with composting.
Moreover, both of the given items
will have lids, which should further help keep the fly and smell factors low.
What is required of the city of Colleyville for this pilot program?
Organize 2-3 drop-off sites.
The nearby city of Plano started their own pilot program in the fall
2022.
I propose we model Colleyville’s pilot program on theirs, but on a smaller scale and with
fewer registrants.
Plano is over 5.5x larger than Colleyville with 8 drop-off sites, so perhaps
Colleyville could have 2 or 3 drop-off sites (Reynolds 2023).
For example, Market Street, which
is centrally located, already offers a spot for compost drop-off from 12-2pm on Saturdays;
perhaps they could accept drop-offs for a longer time.
Publicize the program and register 50-100 volunteers.
Plano’s population is over 10x larger than
Colleyville’s, and they are registering 500 residents (U.S. Census Bureau 2021).
Perhaps
Colleyville could try to register only 50-100 residents.
To publicize, the city of Plano made a
website for the program, and two local newspapers included it in their publications (Reynolds
2023).
Apportion $80-120/registrant for the program, to an expected max of $12,000.
Because we are
on such a small scale, the cost to the city should be quite minimal.
Plano’s program, for
example, cost $60,200, but their program is significantly larger than my proposal.
Specifically,
Plano’s cost per person is $120, but they have 8 drop-off sites, so I suspect that Colleyville’s pilot
program would be even cheaper per person with only 2-3 sites, and for only 50-100 residents
(Reynolds 2023).
For 50 residents at $80/volunteer, that’s only $4,000.
For 100 residents at
$120/volunteer, that’s $12,000.
What are the benefits of compost?
Finally, I would like to close with the benefits of compost.
Most obviously, compost is healthy
for the plants in the soil because they contain nutrients like nitrogen, phosphorus, and
potassium.
Secondly, compost helps prevent erosion by boosting the soil’s ability to hold water.
Thirdly, compost naturally breaks down further into fertilizer, which saves both money
(otherwise spent on commercial fertilizers) and is healthier because it helps produce natural
and organic foods (Bronwyn, 2022).
And anyone who has visited Whole Foods knows how
expensive organic foods are!
Conclusion
Caring for the earth and stewarding her resources will require reducing, reusing, and recycling.
Nearby cities are already expanding their compost collection to help prevent unnecessary
landfill usage, which saves them money on landfill costs, creates local jobs, and leads to a better
and healthier world.
I believe our Colleyville also has this potential that is untapped, but before
we embark on any big changes, I believe we should start small, see what works and doesn’t
work, and proceed incrementally and voluntarily.
My goal in this proposal is to develop a small
pilot program proposal that can be small, gauge interest, and see what the results show after
the pilot program ends.
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I believe a pilot program of 50-100 volunteers has the potential to usefully gauge interest in
such a program, and will provide, at low expense (probably between $4,000 and 12,000) the
opportunity to test and see what works in our city and what can be improved upon for any
possible future composting program.
By organizing only 2 or 3 drop-off stations, at flexible
times, and with some publicizing in local newspapers and city news, I believe we can not only
find volunteers, but also provide volunteers with needed information and the products they
need to start.
A more in-depth study could be performed to compare and contrast the various DFW
composting facilities regarding pricing and also the logistics of drop-off locations and
scheduling.
Nonetheless, I believe that the simplicity and low-risk opportunity this small
composting pilot program offers has the potential to bring the many benefits of composting into
wider public awareness and also lay the groundwork for a successful composting program in the
future, grounded in real-world experience and tailored to our local Colleyville context.
Food52. Bamboozle Compost Bin.
Bibliography
Bronwyn. Bokashi Bran. The Science Behind Composting: Why it’s the Best Thing You Can Do for
the Planet. (April 8, 2022).
https://bokashibran.co.za/the-science-behind-composting/
Chickadee Compost.
https://www.chickadeecompost.com/how-it-works
City of Fort Worth. Residential Food Waste Composting Program.
https://www.fortworthtexas.gov/departments/code-compliance/solidwaste/food-scrap-
compost
Compost Carpool.
Community Drop-Off: Market Street Colleyville.
https://compostcarpool.com/event/community-drop-off-market-street-5/
EPA. (Nov 22, 2022). Composting at Home.
https://www.epa.gov/recycle/composting-home
Food52. Bamboozle Bamboo Compost Bin.
https://food52.com/shop/products/4628-bamboo-
compost-bin
GENV. (November 8, 2022). How Much Food Is Wasted In The U.S. & What Are The Causes?
https://genv.org/food-is-wasted-in-the-us/
Simon, Julia. (2022, April 21).
Composting can help fight climate change. Get started in 5 easy
steps.
NPR. https://www.npr.org/2020/04/07/828918397/how-to-compost-at-home
Reynolds, Jake. (2023, Jan 5).
Registration now open for Residential Food Scrap Composting
Pilot Program in Plano.
Community Impact.
https://communityimpact.com/dallas-fort-
worth/plano-south/government/2023/01/05/registration-now-open-for-residential-food-scrap-
composting-pilot-program-in-plano/
U.S. Census Bureau. (n.d.).
Population
. U.S. Department of Commerce. Retrieved April 10, 2023,
from
https://data.census.gov/
Vaske, Emma. (Aug 16, 2022). DFW Airport rolls out composting program. Dallas Express.
https://dallasexpress.com/city/dfw-airport-rolls-out-composting-program/
Appendix
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