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Discussion Responses1 DISCUSSION RESPONSES By [Name] Professor Institution Location of Institution Course Date Responding to Michael Kennedy

Discussion Responses2 Good day Michael, Many researchers often opt into using primary data for research rather than secondary data since the former benefits a research project as it allows the researcher to obtain participants that would help in answering the research question and meeting the research objectives (Saunders, Lewis and Thornhill, 2019). It is true as you have asserted that primary data provides a researcher with immediate control over the information obtain from research participants compared to secondary data where the researcher does not have control; thus, it does not benefit a research project (Saunders, Lewis and Thornhill, 2019). There are different methods that a researcher can utilize to obtain information from the research participants and include interviews, questionnaires, and observation, among others. Observation as a data collection method has the strength of providing a researcher with accurate information compared to the use of observation and interview (Bell, Bryman and Harley, 2018). The limitation of observation in research is that there are some activities that a researcher cannot obtain information, especially those which the participants are not willing to let the researcher observe (Phellas, Bloch and Seale, 2011). Many researchers often opt-in the use of interviews as a data collection method since it allows flexibility of asking the participants questions that would help in research. According to Quinlan et al., a questionnaire as a data collection method is often preferred to interviews since the former since it allows anonymity of the respondent and the researcher can cover every area of the topic (2015). To answer your question, video-based interviewing is the preferred method of collecting information in the current environment as a result of the COVID-19 pandemic, and many are using platforms such as Zoom to collect information. Question: Between the interview and questionnaire, which method are you most likely to use in a research project? Why?

Discussion Responses3 (305 Words) References Bell, E., Bryman, A. and Harley, B., 2018. Business research methods . Oxford university press. Available from: https://portal.regenesys.net/course/discussions/editors/kcfinder/upload/files/MBA9_B RES_SLIDES_v17.5_Class_1a%281%29.pdf [Accessed 01 July 2020]. Phellas, C.N., Bloch, A. and Seale, C., 2011. Structured methods: interviews, questionnaires and observation. Researching society and culture , 3 , pp.181-205. Available from: https://books.google.co.ke/books? hl=en&lr=&id=uhBCvNlypL4C&oi=fnd&pg=PA181&dq=interviews+and+questionn aires+research+methods&ots=bE_T--e-bA&sig=qw-0NQ7C2D_COI0- KUoagkGiKbY&redir_esc=y#v=onepage&q=interviews%20and%20questionnaires %20research%20methods&f=false [Accessed 01 July 2020]. Quinlan, C., Zikmund, W., Babin, B., Carr, J. and Griffin, M., 2015. Business research methods . South Western Cengage. Available from: https://dora.dmu.ac.uk/handle/2086/16844 [Accessed 01 July 2020]. Saunders, M., Lewis, P. and Thornhill, A. (2019), Research Methods for Business Students , Eighth Edition , Pearson, London. [Accessed online via vitalsource.com, 01 July 2020]. Responding to Valerie Hello Valerie,

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Discussion Responses4 Data collection is an essential undertaking in research since it ensures that the researcher has information that would help answer the research question and attain the research objectives. Primary data are necessary for research projects since the researcher often obtain accurate and reliable information from the research participants that suit the research question and objectives (Hair et al., 2007). A researcher can indulge in collecting primary data from the research participants using different data collection methods, including interviewing the research participants, observation, and use of questionnaires. Interviews have the strengths of allowing the researcher to ask the interviewee questions relating to the research question in whatever angle and direction that the researcher wants to undertake (Codó, Dans and Wei, 2008). Through interviews, the researcher is also able to judge the non- verbal cues depicted by the interviewee. The weakness of the interview as a data collection method is that it is time-consuming and costly (Alshenqeeti, 2014). Observation as a data collection method is the easiest as the researcher is only supposed to observe the behaviour of the research participants and make analysis and conclusion from that. Codó, Dans and Wei (2008), asserts that questionnaires are often used in research where the researcher wants to cover a wide area of the topic compared to observation where a researcher cannot obtain enough information from the participants. Descriptive means of data analysis provides a researcher with clarity of the volume of data in possession while inferential means of data analysis enables a researcher to compare different inferences of the population (Elliott and Timulak, 2005). To answer your question, I would prefer to use inferential means of data analysis as this allows hypothesis testing, use of confidence intervals and regression analysis of data. Question: What is the most effective way of collecting data from research participants? Why?

Discussion Responses5 (304 Words) References Alshenqeeti, H., 2014. Interviewing as a data collection method: A critical review. English linguistics research , 3 (1), pp.39-45. Available from: https://www.researchgate.net/profile/Hamza_Alshenqeeti/publication/269869369_Inte rviewing_as_a_Data_Collection_Method_A_Critical_Review/links/55d6ea6508aed6a 199a4fd34.pdf [Accessed 01 July 2020]. Codó, E., Dans, L. and Wei, M.M., 2008. Interviews and questionnaires. The Blackwell guide to research methods in bilingualism and multilingualism , pp.158-176. Available from: https://onlinelibrary.wiley.com/doi/abs/10.1002/9781444301120#page=171 [Accessed 01 July 2020]. Elliott, R. and Timulak, L., 2005. Descriptive and interpretive approaches to qualitative research. A handbook of research methods for clinical and health psychology , 1 (7), pp.147-159. Available from: https://books.google.co.ke/books? hl=en&lr=&id=kmZ3Yt5pY0YC&oi=fnd&pg=PA147&dq=descriptive+means+of+da ta+analysis&ots=US7kUwJEwC&sig=9QA4WdxGfVvKnCbGHgvp- JyH55A&redir_esc=y#v=onepage&q=descriptive%20means%20of%20data %20analysis&f=false [Accessed 01 July 2020]. Hair, J.F., Money, A.H., Samouel, P. and Page, M., 2007. Research methods for business. Education+ Training . Available from: https://www.emerald.com/insight/content/doi/10.1108/et.2007.49.4.336.2/full/html? journalCode=et [Accessed 01 July 2020].

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