MBA 580
MBA 580 Intro
Hello everyone, welcome to our Module One video check-in for MBA 580. Today, we'll be discussing the Milestone One guidelines and rubric. This video submission will serve as an asynchronous discussion with your instructor, so feel free to express your thoughts and concerns.
Let's dive into the prompt. Firstly, regarding the recommendation for incremental or discontinuous innovation, I'm currently leaning towards recommending an incremental approach.
While discontinuous innovation can lead to groundbreaking changes, it also comes with higher risks. Incremental innovation, on the other hand, allows for steady progress while minimizing potential disruptions. Considering the company from our course scenario, competing in the marketplace would require a balance between innovation and stability. Incremental innovation may help maintain the company's market position while gradually introducing improvements. Now, let's talk about the advantages and disadvantages. Incremental innovation offers lower initial costs and smoother transitions, making it more manageable for the company's resources. However, it may lack the wow factor that discontinuous innovation brings. Discontinuous innovation, on the other hand, has the potential for significant breakthroughs but involves higher risks and costs. Marketing approaches would differ as well, with incremental innovation focusing on gradual improvements and customer feedback, while discontinuous innovation requires more extensive market education and adoption efforts. If you have any questions or need clarification on any of the documents provided, don't hesitate to reach
out to your instructor. Clear communication is key to ensuring your success in this milestone. Looking forward to our continued discussions and progress. Thank you.
