Ch. 10 TYS Student Version HW

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Florida International University *

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6466

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Business

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Feb 20, 2024

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7

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TYS 1 Hawthorne Suites May Performance Rooms Statistics Last May This May % Change Daily rooms available for sale 180 180 0% Operating days 31 31 0% Total rooms available for sale 5580 5580 0% Rooms Sold 4185 4743 1.1% Occupancy % 75% 85% 1.1% ADR $ 129.99 $ 116.99 0.0% Revenue $ 544,008 $ 554,884 1.0% RevPAR $ 97.49 $ 99.44 1.0% Controllable Operating Costs $ 255,285 $ 294,066 1.0% Gross Operating Profit $ 288,723 $ 260,818 0.0% GOPPAR $ 51.74 $ 46.74 0.0% A. What was Antonio’s RevPAR “Last May?” $97.49 B. What was Antonio’s RevPAR “This May?” $99.44 C. What was Antonio’s GOPPAR “Last May? $51.74 D. What was Antonio’s GOPPAR change from Last May to This May: In dollars? $5 In %? 0% E. Compare Antonio’s GOPPAR performance this year versus last year. How effective do you believe Antonio was in devising and implementing his revenue optimization strategy? I believe that Antonio ca improve in devisining his strategy as there has not been a major change between the two periods.
an
TYS 2 City Center Novotel Performance Novotel Comp Set Index Occupancy % This Month 57.2 58.1 98.5% Last Three months 55.1 57.7 95.5% Last 12 Months 51.3 55.6 92.3% ADR This Month 266.57 270.15 98.7% Last Three months 244.91 269.69 90.8% Last 12 Months 231.45 268.95 86.1% RevPAR This Month $ 152.48 $ 156.96 97.2% Last Three months $ 134.95 $ 155.61 86.7% Last 12 Months $ 118.73 $ 149.54 7.4% A. What was Paige’s occupancy index this month? 98.5% B. What was Paige’s ADR index for the last three months? 90.8% C. What was Paige’s RevPAR index this month? 97.2% D. What was Paige’s RevPAR for the last 12 months? $118.73 E. Compare Paige’s property performance for the past 12 months to that of her comp set. How effective do you believe Paige has been in devising and implementing her revenue optimization strategy? Paige's performance for the past 12 months is positive according to the comp set and the index percentage.
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TYS 3 Jamie Lynn's Hotel Property Supply % Sheraton 235 15.67% Radisson 220 14.67% 271 18.07% Hyatt Place 314 20.93% Clarion 210 14.00% Jamie Lynn 250 16.70% Total 1500 100.00% Number of Rooms Holiday Inn Crown Plaza A. Assume there were no changes in the number of rooms offered by the comp set or by Jayme Lynn, during the period January to May. What was Jayme Lynn’s proportion of the comp set’s supply? 16.7% B. In which months did Jamie Lynn’s occupancy rate exceed that of her comp set? May F C. In which months did Jamie Lynn’s ADR exceed that of her comp set? January D. Based on Jamie Lynn’s January results, what room rate-related advice would you give her? For Janu would tell her to continue what she has been doing to gain revenue as this month was successful. E. Based on Jamie Lynn’s May results, what room rate-related advice would you give her? For May, I w tell Jamie to research why the demand was high but revenue was low. When she understands this the the next year she can improve room occupancy.
% uary I would en for
TYS 4 Direct Revenue Ratio (DRR) Calculation Month Total Revenue January $ 615,750 $ 275,400 $ 75,000 $ 966,150 February $ 599,850 $ 315,200 $ 55,400 $ 970,450 March $ 622,300 $ 344,600 $ 88,750 $ 1,055,650 April $ 741,850 $ 355,700 $ 201,300 $ 1,298,850 May $ 760,940 $ 299,850 $ 315,700 $ 1,376,490 June $ 788,750 $ 367,500 $ 389,100 $ 1,545,350 Six-month total $ 4,129,440 $ 1,958,250 $ 1,125,250 $ 7,212,940 All third-party IDS sites Franchisor's Web site Proprietary Web site A. What was Leray’s DRR in January? 36.2% B. What was Leray’s DRR in April? 42.9% C. What was Leray’s DRR in June? 48.9% D. What was Leray’s six-month total DRR?_____42.7%___ E. Do you think Leray’s internal staff training programs addressing direct booking are working f your answer. I do believe it is wrking and we see that in the increase in the DRR over the six m
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36.2% 38.1% 41.1% 42.9% 44.7% 48.9% 42.7% Direct Revenue Ratio (DRR) for her? Explain month period.

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