TWO MEN AND A TRUCK

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School

Keiser University *

*We aren’t endorsed by this school

Course

GEB1112

Subject

Business

Date

Feb 20, 2024

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docx

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Uploaded by HighnessOxideAlpaca23

Two Men and a Truck Lauralee Conklin Dr. Edward Turner Entrepreneurship GEB1112 Question 1) How many Two Men and a Truck businesses surround me? There are two Two Men and a Truck near me. One in Spring Hill and one in New Port Richey. Does this number reflect the company’s population requirements? Population requirements are 420,000 to 600,000 people per marketing area for regular marketing, and when the mini-market model was launched, it targeted areas with a population range between 100.000 and 225,000 people. New Port Richey as of 2023 is 17,536, in Pasco County as a whole is 584,067, and Spring Hill's population is 113,742 in Hernando County as a whole is 200,638. Spring Hill/Hernando is below Two Men and a Trucks required population requirements but does qualify for their mini-marketing. New Port Richey is also below, but if Pasco County as a whole is to target, they are within company requirements. Question 2) Which companies compete with Two Men and a Truck near me? These small businesses compete with the franchise Two Men and a Truck Kevin and Sons Moving, New Port Richey, Fl. Brown's Moving Services, Spring Hill, Fl. Hello Movers, Brooksville, Fl. Are there differences in their rate of success? Measuring the success rates of moving companies, I found to be challenging, as success can be defined in various ways. One common approach to evaluating success is considering customer reviews and ratings, which provide insights into the overall satisfaction levels. Additionally, analyzing the number of successful moves completed by each company within a specified timeframe could indicate their success rates. Two Men and a Truck; 4.6 stars out of 78 Google reviews. Kevin and Sons Moving, New Port Richey, Fl.; 4.8 out of 26 Google reviews Brown's Moving Services, Spring Hill, Fl.; 5.0 out of 33 Google reviews Hello Movers, Lutz, Fl.; 4.9 out of 485 Google reviews Are there differences in their advertising?

Two Men and a Truck Lauralee Conklin Dr. Edward Turner Entrepreneurship GEB1112 Each moving company employs different advertising strategies to attract customers. For example, two Men and a Truck heavily invest in digital marketing, utilizing websites, social media platforms, and online directories to promote their services. Kevin and Sons Moving, in contrast, focuses more on traditional advertising techniques such as local newspaper advertisements and flyers. Brown's Moving Services and Hello Movers may employ a mix of both traditional and digital advertising strategies. Is their rate for items such as boxes and packing supplies? Two Men and a Truck; yes, they offer these supplies Kevin and Sons Moving, their website wasn’t operational to answer that question. Brown's Moving Services they have a non-existent website, and Yelp didn’t say anything about supplies. Hello Movers, Lutz, Had a website but only explained that they pack and unpack. Which companies have an advantage and why? Two Men and a Truck is a well-established moving company with a significant market advantage over its competitors. One of the key factors contributing to Two Men and a Truck's marketing advantage is its unwavering emphasis on customer satisfaction. The company's success is built on its ability to provide exceptional moving services, ensuring customers' belongings are handled with care and delivered safely. This commitment to high-quality service has garnered positive word-of-mouth recommendations and a loyal client base, giving them a competitive edge. Strong Brand Recognition: branding strategy has effectively positioned the company as a reliable and reputable choice in the moving industry, setting them apart from their competitors. Two Men and a Truck have invested significant effort in building and maintaining a strong brand with uniformed and trained staff. Strategic Partnerships : Another aspect of Two Men and a Truck's marketing advantage is its strategic partnerships. By forming alliances with real estate agencies, property management companies, and storage providers, they have secured steady referrals and expanded their customer reach. These partnerships enable them to tap into new markets and enhance their credibility, giving them a competitive edge over other moving companies. Use of Modern Technology : Two Men and a Truck recognizes the importance of utilizing modern technology to streamline operations and enhance customer experience. Customers can easily request quotes, track their move, and communicate with the company through their user-friendly website and mobile application. This technology integration has boosted efficiency and improved customer satisfaction, reinforcing their market advantage. Commitment to Community Involvement: Two Men and a Truck's active involvement in the community further contributes to their marketing advantage. They participate in various philanthropic activities, sponsor local events, and often collaborate with charitable

Two Men and a Truck Lauralee Conklin Dr. Edward Turner Entrepreneurship GEB1112 organizations. This community engagement enhances its brand image and fosters a positive perception among potential customers, solidifying its reputation as a socially responsible company. Conclusion: Two Men and a Truck have successfully established a marketing advantage through their focus on customer satisfaction, strong brand recognition, strategic partnerships, use of modern technology, and commitment to community involvement. These factors have contributed to its position as a leading moving company, offering them a competitive edge. As they prioritize customer needs, build on their established brand, and leverage new technology, Two Men and a Truck can maintain their market advantage and thrive in a highly competitive market.

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