MARK 3337 Chapter 6 Quiz

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University of Houston *

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3337

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Business

Date

Feb 20, 2024

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pdf

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Uploaded by MasterMetal13438

Chapter 6 Quiz Score for this quiz: 5 out of 5 Submitted Feb 14 at 3:28pm This attempt took 7 minutes. Question 1 1 / 1 pts What type of buyer is the most challenging when developing a product strategy? Consultative Transactional Strategic alliance Question 2 1 / 1 pts Sales & Marketing Management ranked this as the number- one characteristic of salespeople that builds trust Profitability knowledge Product knowledge Pricing knowledge Promotion knowledge Question 3 1 / 1 pts Features and benefits selling involves translating product attributes into buyer benefits. False True Question 4 1 / 1 pts A way for quantifying the value in a sales scenario when your product is priced higher than your competition is to create a: Cost-benefit analysis Organization chart

Product Promotion tracker Income Statement Question 5 1 / 1 pts A product strategy should be tailored to the customer’s buying Cycle Situation Platform Needs Quiz Score: 5 out of 5

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MARK 3337 Chapter 6 Quiz

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