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happiness and optimism. “Yellow is a cheerful and energetic color that brings fun and joy to the world” (Olesen, 2013). Yellow is also a color that many people use in the workplace. Blue is one
that is associated with or symbolizes trust, loyalty, and helps us feel calm and relaxed. It also is associated with generating ideas. And finally, green is a relaxing and smooth color that helps create balance. Impact Ed has a mission of helping professionals by “providing high-quality trainings and certifications at reasonable prices” (SNHU,2024). In short, they want these professionals to be the best they can be, and I think that these colors help tie into that mission perfectly. Target Audience:
We are told in the study that Impact Ed’s target audience is “professionals who work with professional organizations to create trainings, do market research, and connect clients to potential employers” (SNHU, 2024). I firmly believe that the brand elements in concept two will be enticing to the professionals (target audience). I think that the font they use in the logo most definitely will help with the readability as it is in a large font size. The font also has a modern look to it and professional tone as well. As the brand identity is trying to “express quality, professionalism, growth, and empowerment” (SNHU, 2024), I think that the primary logo pairs up with these aspects or characteristics of the business and the message that they are trying to spread. Brand Element Evaluation:
I think that all of the brand elements in concept two show a great level of professionalism and modernism. I think that the modern look from the primary font will go well together with the logo and catch the audience’s eye right away. I, personally, feel that all of the brand elements present in concept two will the professionals that are “looking to develop” and will help show that Impact Ed is always looking in the forward direction and motivates or encourages empowerment. As for the other concepts, I think that concept one looks like
