COMPANY OVERVIEW- NINTENDO

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University of Maryland, University College *

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Business

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Feb 20, 2024

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MRKT 458 Social Media Marketing Company Overview Social Media Plan Part 1 COMPANY OVERVIEW By: Jordan Jones NAME OF COMPANY Nintendo COMPANY DESCRIPTION Nintendo is a leading multinational consumer electronics and video game company located in Japan as well as a location in the state of Washington. Nintendo originally started as a card game maker in 1889 the later and then making the switch to electronic hardware and software in 1983 with the Super Nintendo Entertainment System (SNES)being their first breakthrough gaming console. Nintendo specializes in the development, manufacturing, and sale of electronic home entertainment products. Nintendo creates both hardware (gaming consoles) and software (videogames) for handheld and home console video game systems, collaborating with various companies and organizations to enhance their offerings. With a rich history in the gaming industry, Nintendo is known for iconic franchises such as Super Mario, Legend of Zelda and Animal Crossing- to name a few. Some of Nintendo gaming hardware includes the Nintendo Entertainment System (NES), Super Nintendo Entertainment System (SNES), and the Nintendo Switch. COMPANY WEBSITE LINK Nintendo Website COMPANY MISSION STATEMENT “Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together.” Nintendo Mission BUSINESS MODEL Nintendo is primarily a business-to-consumer (B2C), Nintendo's focus is on creating enriching games and unique hardware, with them primarily targeting individual consumers through retail stores and online shopping websites.

MRKT 458 Social Media Marketing Company Overview Social Media Plan Part 1 SOCIAL MEDIA SITES AUDIT NOTE: If you are using your own company and do not have all the social media sites, write “Not Applicable” next to the platform link section. FACEBOOK Facebook Link: Nintendo Facebook Number of followers: 7.9m followers Posts per day/week: Nintendo avg 3 to 4 post per week. Type of posts: Promoting the latest videogames or hardware using pictures and videos. How would you describe the brand “voice and tone” in the posts on this social media site? Nintendo voice is very family friendly, fun, and lighthearted. With Nintendo mission being about outing smiles on people faces they achieve that by the whimsical posts they have on Facebook. LINKEDIN LinkedIn Link: Nintendo LinkedIn Number of followers: 650,016 followers Posts per day/week: Last post was 9 moths ago. Type of posts: Nintendo only has 2 posts on their LinkedIn, and both posts showcase the employee’s work culture/ life. The posts are both videos. How would you describe the brand “voice and tone” in the posts on this social media site? The tone of Nintendo LinkedIn is hard to grasp, being that they only have two posts. But from the two post I can conclude that Nintendo is a fun and place to work at. INSTAGRAM Instagram Link: Nintendo Instagram Number of followers: 7.6M followers Posts per day/week: 1-4 post per week Type of posts: Nintendo post on Instagram is primarily advertisements for the latest games they are releasing or advertisements for their later gaming consoles.

MRKT 458 Social Media Marketing Company Overview Social Media Plan Part 1 How would you describe the brand “voice and tone” in the posts on this social media site? Much like Nintendo other social media accounts, there voice on Instagram is very family friendly, lighthearted, and fun. TWITTER Twitter Link: Nintendo Twitter Number of followers: 12.8m followers Posts per day/week: 3-4 tweets a week Type of posts: Nintendo tweets are updating their followers on the latest games that are out. And given updates in the world of Nintendo. How would you describe the brand “voice and tone” in the posts on this social media site? The tone of Nintendo Twitter is very fun, and family friendly, There Twitter voice aligns with their other social media profiles.

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