busn 5000 week 2 hw

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Feb 20, 2024

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BUSN 5000 Homework 2 Question 1 – Choose a market in which McDonalds currently operates. Provide a thorough SWOT analysis of McDonalds in that market. For each of the four components, provide one paragraph outlining your observations. Then in one additional sentence, identify one key observation. Please use the separate headings for each component to clearly delineate the four parts. Market- India  Strengths – McDonalds India is a fast-growing company and has always valued their customers by offering them quality meals. The globally recognized brand has facilitated the Indian market providing its valuable cuisine in terms of local demand and taste as per their cultural preferences. The quick and fast delivery system including promotional advertisement has contributed as strength of McDonalds India. Key Observation – Adaptation of menu as per cultural preferences and employment of convenient digital technology.  Weaknesses – Apart from marketing strategies and adapting nature, the menu price is comparatively high than the local fast food alternatives. The catering services and area is quite limited basically the menu offers the non-veg more than the vegetarian as India had majority vegetarian population. Key Observation – limited area access and high price menu in comparison to local fast- food alternatives.  Opportunities – Because of brand-new patterns in the customer behavior it has open various opportunities. The segmented market has created opportunities for McDonalds India to grab for it, like it can focus on vegetarian consumers by focusing on vegetarian menu. If McDonalds India will add low-calorie meals in their menu, it will increase the consumers. They can use low-fat items and less starch to make their items low calories meals. Key Observation – McDonald's in India can capitalize on opportunities by expanding its vegetarian menu, promoting healthier options regarding low calories items, and strategically could grab the segmented market.  Threats – The main threats include the competitive local market chain based on local preferences and taste. The instability in economy and politics also play vital role in maintaining the standard of foreign chain including McDonalds. The environment safety and regulations based on food safety and advertising also plays crucial role in sustainability of the McDonalds India. Key Observation – Competitive local chains, Instability in politics and economic and environment and food safety regulations are the main threats for McDonalds India.

BUSN 5000 Homework 2 Question 2 – Based on your SWOT analysis, provide an executive summary of your findings as well as a recommendation for ten-year strategy to improves McDonalds competitive position in this market. Do not quote directly from any source including ChatGPT. Rely on your own reasoning. Limit 300 words. Executive summary: McDonalds India is a global business which is expanded due to high numbers of strengths. Due to the strong brand equity it has actually developed in previous years of providing quality items and amazing services which push the company to stay strong and hold a great position and track in the market. Apart from it, a lots of challenges arises in terms of price compatibility, difficulty in catering local demanding tastes, and limited menu offerings to vegetarian populated cities. Opportunities lies in fulfilling the demand of local taste and focusing on the vegetarian menu and grabbing the segmented market. Threats includes the competitive local chains, uncertainty in political and economic conditions, food safety and environment regulations. Recommendation for ten-year strategy To improve McDonalds competitive position in India, should focus on the following strategies:  Diversity in menu as per local preferences : McDonalds India should focus on its menu as per the local taste and apply the menu as per the demand of the respective place and cities. Basically, it should focus on vegetarian consumers and provide low calorie menu as India has higher population following Hindu religion.  Optimal price menu : Should focus on pricing strategy and implementing its as per the local economic conditions by introducing great value menu to its customers.  Digital techniques and innovation: Applying the digital techniques and innovation to reach out every potential consumer and continue investment for their better experience and convenience. Exploring partnership with local but famous delivery platforms and collaborating long term partnerships with them.  Eco-friendly practices : Implement eco-friendly practices in packaging and operations to align with the increasing consumer preference for environmentally conscious brands. By implementing these above strategies, McDonalds India can enhance its appeal to locals and strengthens its position against local competitors and make a strong stand in diverse India market.

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