busn 5000 week 4 hw

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Webster University *

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5000

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Business

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Feb 20, 2024

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Uploaded by MasterPencilWolf33

BUSN 5000 Homework 4 Question 1 Target market - Those seeking a quick and simple coffee experience make up most of the target market for McCafé coffee. They could consist of students, professionals in their area, and clients with busy schedules. Customer need/problem - McCafé aims to meet customer needs by providing a quick and simple coffee alternative for people who are busy visiting traditional coffee stores. A variety range of coffee drinks, snacks, and breakfast options are offered by McCafé to meet different customer preferences and needs. Product - McCafé should focus on providing a wide range of high-quality coffee items, including brewed coffee, espresso-based drinks, and specialty drinks. They should also provide a selection of pastries, snacks, and breakfast dishes in addition to coffee. Price - To attract customers, price plays a vital role and McCafé should put a competitive pricing strategy. They can add additional prices for special drinks and premium coffee options to be competitive with other fast-food chains, but they can maintain compatibility in prices for their standard coffee drinks. To encourage repeat business, they ought to consider offering loyalty programs or discounts. Distribution - McCafé might benefit from McDonald's global network of restaurants to ensure that its coffee shops are broadly accessible. Locations for McCafé facilities should be high-traffic areas like airports, shopping complexes, and major cities. McCafé might look for partnering with outside delivery firms to provide clients with more delivery options. Promotion - McDonald's can advertise McCafé through a variety of media, including TV, social media, and in-store displays. It is important to highlight their locations' convenience and accessibility as well as the caliber and variety of coffee options they offer. Events in the area or collaborations with well-known influencers might help generate attention and attract new customers.

BUSN 5000 Homework 4 Question 2 – Provide a brief executive summary describing the McCafé value proposition. Do not quote directly from any source including ChatGPT. Rely on your own reasoning. Limit 300 words. Customers can get a value package from McCafé that emphasizes affordability, quality, and convenience. As McDonald's extension, the McCafé brand provides a selection of superior coffee drinks and pastries in a fast-food environment. McCafé provides their guests an easy access to a quick lunch or coffee anytime of the day by considering McDonald's vast network of locations. To give consumers a great cup of coffee at a fair price, McCafé places a high importance on quality and sources its coffee beans from suppliers who uphold morality and environmental responsibility. The menu has freshly roasted coffee, espresso-based drinks, and specialty drinks to satisfy a variety of tastes. Inexpensive costs complete McCafé's value proposition, rendering it an appealing option for cost-conscious customers seeking the best coffee experience beyond their budget. Coffee fans now prefer McCafé because of its value-driven pricing approach, which blends convenience and quality with quick and enjoyable take away. Overall, McCafé’s value offer is based on ease of use, reliability, and cost effectiveness, making it a worthwhile option for customers looking for a great coffee experience at an acceptable cost.

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