MT219 Unit 3&4 Assignment

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Unit 3&4 Assignment Cody Breshears MT219 Marketing Mary Albert January 25, 2024
Cultural Factors in Philippines • Religious • Gift Giving/Pasalubong • Eating Together
Cultural Factors in Philippines • Family Oriented • Strict culture • Hospitality
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Demographic Factors • Growth Rate 1.53% • Life Expectancy 70.8 Years • Population 118,277,063 • Population Density 399.46 per KM
Economic Factors • GDP Growth Rate 5.7% in 2021 • GDP Per Capita $8,100 in 2021 • Unemployment Rate 2.41% in 2021
Political/legal factors • doing business scores 95 • starting a business 62.8 • political 87 • regulatory environment 85
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Technological Factors • Philippines ranked 76 out of 143 • Philippines network readiness is not as well developed as some of the other countries this would be a threat to the bakery as these scores would need to be more reliable.
Geographical Factors • Location • Terrain • Natural Hazards
Summary Based on the analysis I have done about the Philippines above. There could be better options than expanding into the Philippines. I have come with this conclusion because having a bakery in the Philippines would be marketable. This is because of the culture and the gift giving this would be the factor that will work with having a bakery. The other factor is that the people in the Philippines loves to eat at all different times of the day depending what the bakery sells this could be a 24 hour operation depending on the location.
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References U.S. Department of Commerce (n.d.). International programs. U.S. Bureau of the Census. https://www.census.gov/datatools/demo/idb/informationGateway.php U.S. Central Intelligence Agency(n.d.). The world factbook. https://www.cia.gov/the-world-factbook/ Commisceo Global Consulting (2020). Country guides. https://www.commisceo-global.com/resources/country-guides World Bank Group (2020). Doing business. http://www.doingbusiness.org/en/rankings World Economic Forum. (2021). The global information technology report 2016. https://www.weforum.org/reports/the-global-information-technology- report-2016

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