Midterm Exam #1 Debrief Fall 2023

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Feb 20, 2024

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Fall 2023 UGBA-178 Introduction to International Business Midterm Exam Debrief

Midterm Results - CONGRATS TO EVERYONE! Weight °±8² °±8² °³±8² ´°±µ² ¶³±µ² ´±³² Average = 8µ±°

Main issues discussed High dependency on Iphone - Sales decrease and stagnation - Replacement rate increase Innovation plateau - Lack of perceivable differentiation between product launches Supply chain disruptions - Supply chain concentrated in China affected by political and cultural events Market share slow growth - Market saturation on developed markets - High competition of cost-effective alternatives in developing countries

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Solutions proposed Revenue Diversification - Invest in Apple services - Expand on AR/VR R·D investment increase and campaign to emphasize differentiation - Increase R&D investment, compared to industry averages - Marketing campaigns Supply chain development - Decentralization of supply chain, moving factories to India Facilitate entry to Apple ecosystem - Low-cost product / financing options for target markets - License IOS operating system - Iphone as a service - Local partnerships - Customization of product offerings - Correlation analysis to identify what market to enter - User Experience Apple Apps - Sustainability practices Shout out to

Common mistakes - Deviating from answering the main question - Lack of strategic view (focusing on a very specific topic, doesn’t align to a CEO role) - Lack of connection between issue, evidence and recommendation - Being too broad and superficial (trying to address too many issues at once) - Jumping straight to the recommendations ( not identifying a main issue¸not linking it to current company context ) - Recommendations stated¹ not elaborated (e.g., Apple should increase sales in international markets, but how?) - Elements for an excellent recommendation are action steps, projected results, timeline, risk mitigation and cost estimation Tips for next midterm Read the prompt Strategic view± - Consider the company as a whole, not a product/segment - Helps to have a big picture perspective to start (top-down approach) Issue identification · analysis¸evidence - Choose one or two issues - Provide significant data to validate the issue´s relevance and magnitude Recommendation - Include key 5 elements - Ensure it is connected to your analysis and issue identified - Question it with the risk assessment, to evaluate its vulnerabilities and how solid it is

Questions ximena.vega@berkeley.edu

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