1.
EXECUTIVE SUMMARY
The purpose of my report is to present a start-up business that we are going to start-up in the near
future. For a start, we did some analysis from which we deduced the factors that have a very big
impact on our business. This report also includes important details about internal and external
information in our company. Moreover, we conducted a PESTEL analysis and the five forces of the
porter to examine the key factors that influence the organization and the way we make decisions.
2.
INTRODUCTION
Our business idea It is about opening a restaurant in a quiet area of London. We want to start a
business that deals with healthy food and also offers customers a much healthier lifestyle because we
want to use products taken directly from our company without fast food. To do this successfully we
conducted market research and after that, we established some internal and external information
that helps us to plan and make decisions and also effective control various activities. The business
structure we have chosen is that of a general partnership because we are a team of four people who
have the same desires and want to share responsibilities.
The UK restaurant industry is worth more than £40 billion, and while consumers continue to engage
and enjoy the food industry across multiple channels, and brand power remains strong at the higher
end of the market, the casual dining sector still finds its target markets to be cost-conscious and savvy
about pursuing the best value without compromising on the quality in the face of competition from
supermarket dining packages (Chee, 2021).
3.
BODY
Internal and external information
When we decided to set up this business, we had to take into account the internal and external
information required in this regard. Important internal information for a start-up business refers to
company management where we need to include strengths and weaknesses, but also information
about the company that will be beneficial for investors to understand what our business is all about
(25 Famous Quotations About Strategy, 2017). Information about strengths and weaknesses allows us
to make planning and decisions as easy as possible, and also helps us set goals. The main strengths
we have to refer to the natural products used, knowledge in the field, a young and dynamic team.
Based on this, we want to have as many opportunities as possible in the future and get rid of the
threats created by the competition.
Another important feature for internal information is the way we set our goals. Our goals have been
carefully selected and we have established certain methods by which we can achieve them and these
are: maintaining healthy competition with other companies, increasing revenue, proving a new
working environment in England, the use of the healthiest products possible, creating a healthy and
safe environment for our potential customers.
A start-up business will also need information about the organizational structure of the company. For
our business, we have chosen four departments, namely the general manager who deals with all
important decisions in the company, a financial director, who is responsible for all financial policies in
the company, a person able to understand the monetary aspects of our business operations. It is
necessary to take into account all the start-up costs and to think about different sources of financing
that we can obtain. We have a person who takes care of all the necessary supplies in the restaurant
and also a person who takes care of all the legal things, with the quality control, permits and licenses
we need. Finally, the last person on our team is a chef, who handles the menu and serves the
