BUS 5112 Portfolio Activity 4

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Nov 24, 2024

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Ashley Aimable BUS5112 Marketing Management Portfolio Activity Unit 4
While innovation focuses on producing a product that will sell, invention focuses on producing something entirely new. Innovation entails enhancing or significantly improving an already-existing good, service, or process; invention is the development of a new product or the introduction of a new procedure. (Grasty, 2017). An invention, in its broadest definition, is a concept that is "new," "different," or "better" than any previous thought. In fact, according to Nelson (1959, p. 103), "the term invention can be used to include all human creative activity, from composing a poem to developing a chemical process." New problems come up as humans advance, and it's crucial to create new goods and services or solutions to deal with these issues. In today's commercial markets, inventing a new product is essential to ensuring new advances and preventing the globe from becoming stagnant. To optimize business expansion and profitability, project managers should place developing new goods and services at the top of their priority list. Conversely, innovation makes the connections between inventions. Innovation is the ability to identify areas for development, close a gap in the market, and merge inventions to create goods that will appeal to consumers and be profitable (Herbert, 2016). Most project managers would choose to innovate than to invent if given the choice. Though not many people recall, Alexander Bell invented the telephone, which Steve Jobs then improved and made into a profitable, globally dominant product. The terms invention and innovation are frequently used incorrectly interchangeably because it can be challenging to distinguish between the two, particularly since they both utilize the word "new" to describe their goods. While inventions produce new ideas, products, or solutions, innovations bring novel viewpoints to the market and transform inventions into marketable, useful items (Sener et al., 2017).
“A product or process is inventive if it has never been done before – whether it is innovative depends on whether users will get a real value out of it” (Herbert, 2016). An invention must be successful; a manager cannot just come up with a novel idea or product, hope that management will embrace it, and hope for the best. This is where innovators come in; they take an already-existing concept and successfully transform it into a sellable good or service. An innovator needs to be knowledgeable in a certain area; they also need to have business, marketing, and strategic skills. An inventor develops a solution, which they then market. While inventions are the result of an expert coming up with a novel solution to a problem, innovation is the result of a business executive seeing a market demand for either a novel product or service or an enhancement of an already-existing or comparable product or service. Conclusion While innovation focuses on enhancing an already existing product, invention is concerned with creating a new one. Innovation is the application of novel ideas, whereas invention is the concept of a workable theory and idea. Any organization's capacity to survive in the marketplace is mostly dependent on its profitability. Project managers of new goods therefore need to be innovators or inventors in their own right. There must initially be these concepts for an inventor to be able to develop them into profitable ventures. Ultimately, innovators need other inventors (Sener et al., 2017).
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References Grasty, T. (2012, April 3). The Difference Between “Invention” and “Innovation.” HuffPost. https://www.huffpost.com/entry/technological-inventionsand-innovation_b_1397085 Herbert, M. (2016, July 19). The Difference Between Invention and Innovation - CPI . CPI; CPI. https://www.uk-cpi.com/blog/the-difference-between-invention-and-innovation Morgan, J. (2015, September 10). What’s The Difference Between Invention And Innovation? Forbes. https://www.forbes.com/sites/jacobmorgan/2015/09/10/whats-the-difference-between-invention- and-innovation/?sh=2e7daf0d70f4 Sener, S., Hacioglu, V., & Akdemir, A. (2017). Invention and innovation in economic change. Pressacademia , 4 (2), 201–206. https://doi.org/10.17261/pressacademia.2017.450 Sep 12, & Marketing |, 2019 |. (2019, September 12). Invention vs innovation - definitions, explanations, differences . Termscompared. https://www.termscompared.com/invention-vs-innovation/