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Business Questions Outline A. Question 1  Match the Term with the appropriate statement B. Question 2  Marking the statements as True or False. C. Question 3  One real-life example of a hotel appraisal is CBRE Hotels Valuation & Advisory Services, the iconic Fontainebleau Miami Beach hotel in Florida.  The five areas of the hotel appraisal and their contribution to the purpose and process of that valuation are as follows: property description and location, market analysis, income and expense analysis, replacement cost analysis, and valuation conclusion. D. Question 4  The real-life example of this question is the Subway franchise in the restaurant industry and the Hilton franchise in the hotel industry.  The following are the six differences between these two franchises: location, business hours, staffing, equipment, menu/services, and guest experience. E. Question 5  A notable difference among the franchising fee arrangements of hotels and restaurants is that the former entails a more significant sum of upfront capital.  Another difference is the higher ongoing royalties for hotel franchises.  In conclusion, hotel and restaurant franchises maintain contrasting fee structures due to the varying investment required. F. Question6

Cash Flow from Operations $200,000 Cash Flow After Financing $85,000 Return on Assets 0.1 or 10% Financing Cost 0.0575 or 5.75% Return on Equity 0.5 or 50% G. Question 7  A real-life example of a hotel chain that uses different approaches to market segmentation is Marriott International.  Demographic segmentation is one strategy of market segmentation used by Marriott International.  Another market segmentation strategy that Marriott International uses is psychographic segmentation.  Finally, Marriott International uses geographic segmentation, which divides the market based on location. H. Question 8  One example of a real-time hotel franchise is Marriott International, which offers franchisees its brand name and operating systems in exchange for a fee.  An example of a real-time hotel management contract is the Hilton Management Services, which provides management services to hotel owners in exchange for a fee.  Here are five differences between a hotel franchise and a hotel management contract: ownership, branding, fees, control, and support. I. Question 9

 An example of a real-life Mortgage Agreement for a hotel company is the Mortgage Agreement between Marriott Hotels and JPMorgan Chase Bank.  Here are five critical clauses in the agreement that Marriott should consider from the point of view of risk, default, breach, and company control: interest rates, default, collateral, prepayment penalty, and covenants. J. Question 10  Capital markets facilitate buying and selling securities such as stocks, bonds, and other financial instruments.  Below are the different types of capital markets that a hospitality business can consider for financing: equity market, debt market, derivatives market, and commodities market.  Two critical areas of difference between the different types of capital markets available for a hospitality business for financing are the risk and return profiles and the regulatory environment.

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