Learning Activity 6

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Learning Activity 6 Major Singh Baidwan 2019031835 Yorkville University BUSI 4153 Business Strategy 11/11(22U-C-ON_9D_Z) Prof. Tom Mckaig Submission Date: 09-08-2022

What are business analytics and why are they important in organizations today? What impact has the internet had on marketing strategy and research and development activities? Is it now easier or harder to strategically position yourself? Answer: Business analytics is a technology used by enterprises to generate enormous volumes of data in order to increase efficiency, drive strategy, and improve financial performance (Gavin, M.2019). This covers a set of skills, technology, and procedures that will assist you in investigating the data and performance of your firm. This may be utilised to get insights that will help you make decisions (Calvello, M. 2020). To turn your data into valuable information, combine statistical, operational, and predictive analytics. The overarching purpose of business analysis is to reduce the dataset to its most usable subset. This boosts revenue, production, and efficiency (Calvello, M.2020). This enables enterprises to make data-driven choices while also automating and streamlining business operations. The Internet has altered marketing methods as well as the way R&D is conducted. The Internet generates a fast-changing business climate that forces firms to take chances in new paths for the Internet (Dinehart, J.2011). This involves using social media into your marketing plan and soliciting unfiltered comments to assess brand recognition. Furthermore, it aids in data gathering, data quality, and data analysis simplicity. References Calvello, M. (2020). What Is Business Analytics and Why You Need It for Success. Retrieved from https://learn.g2.com/business-analytics Dinehart, J. (2011). The Internet’s Impact on Your Marketing. Retrieved from https://www.business2community.com/marketing/the-internet%E2%80%99s-impact-on- yourmarketing-064193 Gavin, M. (2019). BUSINESS ANALYTICS: WHAT IT IS & WHY IT'S IMPORTANT. Retrieved from https://online.hbs.edu/blog/post/importance-of-business-analytics

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