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Strategic management plan of DHL 1 | P a g e

Table of Contents Introduction ................................................................................................................................ 3 Overview of the company .......................................................................................................... 3 Business environment of DHL ................................................................................................... 4 Technological environment .................................................................................................... 4 Competitive environment ....................................................................................................... 4 Cultural environment ............................................................................................................. 4 Strategic position of DHL .......................................................................................................... 5 Global Strength ...................................................................................................................... 5 Deep Sector Understanding .................................................................................................... 5 Innovation .............................................................................................................................. 6 IT philosophy ......................................................................................................................... 6 Diversity and Inclusion Strategy of DHL .................................................................................. 7 Value Chain analysis .................................................................................................................. 8 Value System .......................................................................................................................... 8 Value Chain ............................................................................................................................ 9 PESTEL analysis ...................................................................................................................... 10 Competitive analysis ................................................................................................................ 12 Recommendations .................................................................................................................... 13 Conclusion ................................................................................................................................ 14 References ................................................................................................................................ 14 2 | P a g e

The German logistics firm DHL is well-known for offering parcel, courier, and express services on a global scale. Customers of Toots can only get night service from this business. There aren't many significant competitors for DHL Express in the overnight sector, sometimes known as Federal Express. 40 years ago, DHL began operations. The paper is flown from San Francisco to Honolulu by a small business(Altrad et al., 2021). Currently, the corporation ships goods internationally via air, sea, and road. Additionally, it has one of the biggest networks in 220 different nations and areas. In every nation we service, the employee turnover rate is higher than 300,000. Our customers can readily access a wide range of services and solutions we provide. Their offerings include the delivery of packages, letters, and merchandise. It is regarded as a top European corporation and has a market share of at least 25%. The business conducts all of its operations in a legal manner. Business environment of DHL Technological environment In order to provide DHL services, technology is crucial. DHL is very good at anticipating and anticipating the needs of information-dependent and information-dependent environments, and DHL leverages cutting-edge technology to set industry standards for effectiveness and customer service. DHL pioneered the use of wireless technology more than 20 years ago, and it continues to develop cutting-edge wireless solutions that set the standard for the industry(Forto and Harrison, 2021). Because of this, DHL created an information system network that enables customers and support personnel to access wirelessly at any time and from any location. In order to enhance customer happiness and general customer transactions, DHL then created an e-business application. A online or call centre service was built into the e-business system so that the firm could simply be informed of the delivery of a package. Competitive environment The largest courier service in the world, United Parcel Service Inc., has its headquarters in Sandy Springs, Georgia, in the United States. In more than 200 countries and territories around the world, UPS delivers more than 15 million goods every day to 6.1 million customers. The package cars, or brown trucks, that UPS is famous for among its own employees are also used by its own aircraft, which is situated in Louisville, Kentucky. There 4 | P a g e

is a Worldport Airhub for the airline. Cultural environment International business DHL employs aggressive strategies to boost sales and disperse goods and services. Changes in advisory processes and links between locations are one of the key advancements made so far. The interaction between individuals and the general public is the main focus. DHL's strengths include express services, global forwarding, and a solid supply chain. It was important for businesses to pay particular attention to how things are done because clients frequently return to the same company when products and services are dependable and of a high caliber(Kumar and Gupta, 2022). Logistics services and agreements between delivery routes and destinations are used to manage the supply chain as a whole. Additionally, DHL has various departments, each of which offers various divisions tailored to the current circumstance. In recent decades, there has been an upsurge in global operations and development. Many workers from many nations have been engaged by the international business sector. With its headquarters in Germany, the cultural traits are particularly distinctive. Although it also operates in other nations, the supply chain predominantly operates in Europe, the United States, and Canada. The corporation is exceptionally adaptable in all elements of its structure and delivery because the global sector is used to offer goods and services. There are three main regions where the DHL supply chain is active(Laforet and Bilek, 2021). They are the Middle East, Africa, the Americas, Asia, including the Pacific Ocean, and Europe. DHL operates in a variety of settings, allowing you to adapt it to the needs of your particular nation or countries(Nduati et al., 2021). Due to organizations’ involvement in so many facets of society, the supply chain is a component of the healthcare delivery system. Demand is utilised to enhance social life and generate more business for the corporation, which benefits both the company and the partner nation greatly. DHL places more emphasis on the idea that treating people with respect is a basic value and standard operating procedure inside an organisation. The value of diversity is woven throughout DHL Corporation in order to foster a culture where people may contribute and thrive. Strategic position of DHL Global Strength DHL is the biggest freight company in the world, operating in more than 220 nations. DHL 5 | P a g e

IT philosophy To give dependable and prompt service, DHL is always creating novel technology. Employees at DHL regularly enter data into COSMOS using a variety of methods. Through a computer terminal, customer service representatives enter shipment details into COSMOS and alert the dispatcher nearest to the pickup or delivery location. At every step of the delivery process, couriers only utilize SuperTracker to scan the barcode on each bill of lading. Throughout collecting, arriving at the beginning and terminating stations, packing in a courier van, and delivery, scans are made( Păun and Pînzaru, 2021). Information on packet destinations, routing instructions, and the kind of service sought are all stored and sent by the super tracker. The information will be downloaded from SuperTracker to DADS when the courier gets back to the van, and the location of the COSMOS system package will be updated( Schislyaeva and Kovalenko, 2021). Customers can use this to know precisely where their packages are and when to expect delivery. It makes no difference if you use the DHL website or DHL Ship software to trace the package or if you contact customer support. FedEx Express continuously monitors the shipment and keeps complete control over it at all times. DHL guarantees that all packages will be delivered within a minute of the delivery time because it is an essential component of the system. Otherwise, the client will not make a payment. The business also provides the only second warranty in the sector. Within 30 minutes of receiving the request, DHL will cover the transportation costs for the package if the customer is unsure of its precise location( Shooshtari and Manuel, 2021). Diversity and Inclusion Strategy of DHL For a corporation to foster innovation, diversity and inclusion strategies must be part of the mission statement. For businesses trying to develop diversity and inclusion initiatives, putting changes into practise can be challenging, but it can also be profitable in the long run. Organizations need to promote a culture of recognising and evaluating varied individuals from various demographics who have distinct personalities, abilities, experiences, and levels of education (Waltert et al., 2021). By fostering a welcoming environment for them, these people's participation should be promoted. People with various experiences provide the business various ideas and assist the business in coming up with solutions to the challenge. We see workforce diversity as a fundamental plus for our multinational organisation. People from various societies and cultures come together through the Deutsche Post DHL Group. 7 | P a g e

These all have unique abilities, backgrounds, and viewpoints. To foster diversity, businesses are also funding initiatives and activities. Additionally, it increased public and commercial awareness. The business transforms into a labour union. They began collaborating with these businesses. Encourage staff members to openly discuss any difficulties they have encountered. DHL Corporation has worked hard and with great enthusiasm to advance inclusivity and diversity. Its many divisions have carried out numerous initiatives in recent years to enhance diversity and inclusion. In the interim, we have created a number of initiatives to implement diverse workplaces across all departments. Adopting a culture that encourages cooperation, egalitarianism, and flexibility will boost everyone's potential and retention in the workplace. By providing group projects to encourage teamwork in order to accomplish the project goals, management increases this. Additionally, policies and regulations have been formed in opposition to how management treats its workforce. All of these actions will improve employee retention. By identifying system obstacles and removing exclusions, organizations establish accountability and sustainability. Leadership is encouraged to manage and behave responsibly in a number of ways by inclusion, a politics with inbuilt inclusion and diversity. All employees benefit from equity and are motivated to work hard because of the welcoming environment. If everyone in the workplace complies with anti-discrimination and diversity rules, diversity and inclusion can be achieved regardless of status. Corporate leaders, including managers and supervisors, promote diversity and inclusion in the workplace, implement inclusive environments, serve as role models for children, and organize seminars and training sessions on the topic. Value Chain analysis DHL takes pride in its extensive worldwide network and quick package delivery times. Behind the services provided is a carefully planned process that always demands precision and consistency. To coordinate these operations, it is crucial that many departments collaborate simultaneously. The first time a consumer interacts with a corporate representative who works for one of the many franchises that exist around the world, the process to deliver the value promised by the brand officially begins. The franchise receives, examines, and safeguards the shipment. Only the package's receiver will be able to open it after it has been safeguarded ( Cavusgil et al ., 2014). Once the package is safe, a routine 8 | P a g e

for employees who deliver products to customers ( Tejani and Fukuda‐Parr, 2021). In addition, the financial procedure supplies money for salaries, which are paid to internal female DHL women employees that do labor. To assist the business in timely completing its customers' orders, the service process provides women labor from the equipment that was acquired through the payroll and acquisition procedures ( Allen and Truman, 2016). PESTEL analysis Political The company operates in almost every country in the world, making it one of the world's leading courier services. It is crucial that the intellectual property of the company be protected by national laws, otherwise, entrepreneurs will hesitate to invest in the company. Companies find it difficult to do business in a country with high importation taxes and exportation taxes ( Collinson et al ., 2020). It is DHL's responsibility to comply with national import and export restrictions, tariffs, and trade restrictions. Low minimum wage countries yield high business yields, and businesses in such countries have a higher probability of survival. 10 | P a g e

Economic The quick expansion of a corporation is directly impacted by the GDP growth rate of a nation. Customers' purchasing power is decreasing in nations with high inflation, which has a negative impact on DHL's company. The number of business owners willing to invest in a company will depend on national interest rates. The greater the interest rate, the more capital entrepreneurs are willing to put up, and the greater the expansion of the business. The currency rate has an impact on a country's interests when DHL conducts business with it globally. As a result, fluctuating currency rates hinder DHL's expansion. If the unemployment rate for women is high, more women will be willing to labor for low pay, which will increase DHL's earnings. Social DHL is a premium brand; thus, it might not succeed in developing nations or in nations where the majority of the populace belongs to a particular socio-economic class and DHL's services are not offered. DHL may fail to owe to decreased international shipping if a nation's populace has a propensity to believe that it consumes exclusively locally produced goods. The population of the relevant countries' online buying habits must also be understood by DHL ( Neelankavil, 2015). Young people are avid internet shoppers, which helps logistics firms like DHL grow their clientele. The elderly, on the other hand, are not particularly acclimated to it. Demographic analysis is therefore also required. Technological Safety and efficiency are the cornerstones of the DHL brand. Therefore, it is important to focus on the advancement of the technology being utilized in accordance with the trend in order to preserve the brand name and increase earnings. While this might result in higher expenses, it also gives DHL a competitive edge. Social media marketing will still be a lot simpler in this day and age, and DHL will need to employ it to boost efficiency ( Powell, 2018). Giving customers a mechanism to track transported goods boosts customer trust and, as a result, the credibility of the business. Environmental Consumer protection laws must be followed. Due to customer privacy and security issues, privacy regulations need to be looked into by DHL. Laws are also in place to guarantee a particular level of quality and to shield customers from false advertising promises. These laws must be followed by DHL. Legislation pertaining to worker health and safety as well as 11 | P a g e

Business Women for the second consecutive year. The national ranking of UK corporations recognizes Royal Mail's initiatives to boost women's careers in the workplace. After being recognized as one of the Top 10 Gender Private Sector Organizations by Business in the Community (BITC) in 2013, Royal Mail has met its "gold" standard. The organization received this honor on Tuesday, November 19, after comparing gender equality with that of other UK businesses, taking into account elements like career development, learning and development, and equal compensation for equal effort. Female non-managerial individuals are provided access to a specified number of days through the Springboard Women's Development Program that are intended to boost self- esteem and encourage career advancement along with an executive leadership training program. Since its commencement in 2012, this significant leadership development program has enrolled an equal number of men and women. The esteemed BITC evaluation underscores Royal Mail's dedication to workplace diversity and gender equality ( Oxford Analytica, 2021). The business received the Working Mums Top Employer Awards at the beginning of November for encouraging mothers to develop in their careers. Royal Mail won the title of Company of the Year at the Women in Logistics Awards in September. This public image and other latest awards demonstrate our dedication to assisting and fostering women in the workplace, whether they are frontline coworkers or senior executives, according to Sue Whalley, director of regulatory and government relations at Royal Mail and chair of the organization's gender diversity steering group. "The initiatives we implement advance diversity and gender equality across our enterprise. Royal main thinks that this is critical to attaining its corporate objectives. The functioning of migrant management may be partially impacted by comparative studies of labor culture variations between DHL and Royal Mail, although other problems relate to the general management of the migrant population. It is significant to remember that. Therefore, both businesses can question if migrant women's leaders will be successful in enacting a cultural boycott of women in the nation ( Roy, 2017). However, DHL, a global logistics provider, has the know-how to support the 200 e-commerce businesses now taking part in ITC programs. DHL places orders for the management of women in the workplace. The company consistently outperforms the competition. 13 | P a g e

Recommendations Because COVID-19 has a different economic impact on women than it does on males, DHL's logistics sector must develop actions and regulations that specifically cater to the demands of female employees. Women in the sector frequently remain in positions with lower or lower- income, or lower or lower prestige than men, and have few or no possibilities for career growth. Males continue to dominate the road freight transport industry. Waiting times, forced quarantines, forced inspections, and discrimination are all negative effects of new restrictions and closures at border crossings ( Bauknecht et al ., 2016). Given that truck drivers spend a lot of time in cabs, rest places and social facilities are crucial for controlling driver fatigue and well-being. Their job was adversely affected by the closure of non-critical companies, such as commercial service areas, social welfare agencies, restaurants, and workshops. The supply and procurement networks of DHL may be significantly impacted by increasing the number of women in the workforce. DHL must take significant action to alter some of the norms that prevent women from working in logistics, though, in order to make this simpler ( WOMEN, 2019). As was mentioned above, according to the research, having more women on boards, in management positions, and in supervisory positions, leads to improved corporate performance. To encourage other women to follow in their footsteps, the logistics sector, including DHL, requires strong role models and leaders. Conclusion What position will women hold in the future of international business? It is obvious that there is a trend to raise the position of women in nations that are already powerful. "21st-century organizations must develop new, more inventive management practices due to dramatic changes in society, and business, it is not the same old thing. To increase women workers' presence in the logistics industry, DHL takes a very significant approach to support unconventional ways of doing business while maintaining diversity and inclusion. Take care of all the talented employees in your firm while working with varied executives. Achieve the desired results by controlling these expenses. 14 | P a g e

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