Oasis Bites: Revolutionizing Oman's Snack Experience

ENTREPRENEURIAL SKILLS (BUSN 4444) FL 2023

1. Executive summary With the snack business expected to expand to $600 billion by 2025 and valued at $400 billion in 2021, Oasis Bites is well-positioned to take advantage of this lucrative market. Over the last three years, Oman's snack market has grown at a consistent 8% annual pace, demonstrating a strong demand for a variety of snacking choices. Personalised snack boxes and subscription services are a natural fit for the rapidly expanding e- commerce market, wherein online snack sales have increased 20% globally in the last year alone. Additionally, Oasis Bites' dedication to community involvement establishes the company as a socially conscious enterprise, a characteristic that is increasingly impacting customer decisions, as evidenced by a poll in which 72% of participants said they preferred socially conscious companies. 2. Company Summary Business Name: Oasis Bites Mission Statement: Our goal at Oasis Bites is to provide a wide range of nutritious and high-quality snacks, making us Oman's go-to place for snack lovers. We're committed to establishing a warm space where clients may indulge in, discover, and spread their passion for unusual and delectable treats. Founding Date: In 2023, Oasis Bites was established with the goal of revolutionising Oman's snacking scene. Our mission is to provide our clients an oasis of flavours and options since we firmly think that snacks have the ability to make people happy and satisfied. Business Concept: More than just a snack shop, Oasis Bites is a sanctuary for anyone looking for a varied and fulfilling snacking experience. Our store, which offers a carefully chosen assortment of snacks ranging from traditional Omani delicacies to gourmet sweets from across the world, is meant to be an oasis of flavours. We honour Oman's rich cultural diversity by showcasing both well-known worldwide businesses and regional manufacturers and artists.

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Unique Selling Proposition 1. Omani Heritage Collection: Oasis Bites is proud to provide a distinctive Omani Heritage Collection, which includes customary nibbles and sweets honouring Oman's illustrious culinary past. Customers may savour the genuine tastes of the area with this assortment. 2. Healthy Oasis: Oasis Bites recognises the value of making health-conscious decisions and has created a special area dubbed the "Healthy Oasis," offering a variety of wholesome snacks for people who lead active and conscientious lifestyles. 3. communal Oasis: Oasis Bites is a communal oasis as well as a business. Through partnerships with Omani artisans, events, and sponsorships, we actively interact with the communities in which we operate. Our goal is to establish enduring ties with the community and support the local economy. Target Market: Oasis Bites caters to a wide range of clients, including visitors, expats, Omani citizens, and anybody who has a taste for finding unusual and delicious treats. Families, businesspeople, and travellers who value the marriage of tradition and innovation in the snacking industry are the target market for our store. Location: Oasis Bites is ideally situated in the centre of Muscat, Oman, a city renowned for its vibrant environment and diversity of cultures. Our business, which is conveniently located, hopes to become a gathering place for snack lovers and a popular tourist attraction for both locals and tourists. 3. Product/Services Summary Omani Heritage Collection: We at Oasis Bites are proud of our unique Omani Heritage Collection, which honours Oman's rich culinary customs. Several traditional Omani snacks and sweets are included in this assortment, which has been thoughtfully chosen to provide a true

sense of the country. A tribute to the flavours that have been treasured for centuries, the Omani Heritage Collection has everything from traditional dates and halwa to unusual combinations of spices and nuts. International Gourmet Treats: Oasis Bites has a variety of delicious delights from across the world for people with a daring appetite. We introduce international flavours to Oman with our assortment of high-quality snacks that are obtained from all around the world. Gourmet chocolates, exotic nuts, artisanal crisps, and other unusual treats that highlight the variety of eating throughout the world are available to customers. Healthy Oasis: As the market for healthy snack alternatives grows, Oasis Bites introduces the "Healthy Oasis." This area offers a carefully selected selection of wholesome snacks to satisfy the needs of those who are health-conscious and want to strike a balance between flavour and wellbeing. A sanctuary for people adopting a conscious and active lifestyle, the Healthy Oasis offers everything from protein-rich energy snacks to organic dried fruits. Custom Snack Boxes: Oasis Bites' Custom Snack Boxes provide a customised snacking experience. Consumers may design their own custom snack variety based on their nutritional needs and personal tastes. This service, which lets customers choose a selection that fits their taste and style, is ideal for business occasions, personal pleasure, and gift-giving. Snack Subscriptions: Oasis Bites presents Snack Subscriptions, a constant source of delicious treats. Consumers may sign up to get a snack box that is carefully chosen on a regular basis, guaranteeing a steady flow of new tastes and experiences. This business offers a variety of subscription programmes to accommodate different snacking habits and tastes.

Snack Events and Tastings: Oasis Bites offers Snack Events and Tastings in addition to the typical shopping experience. Customers get the chance to interact with the snack industry more deeply at these events. These gatherings, which range from themed tastings to seminars on matching nibbles with drinks, are designed to foster a sense of camaraderie and mutual appreciation for the art of munching. Local Artisan Collaborations: As part of our dedication to promoting regional talent, Oasis Bites works with Omani producers and craftsmen to present their distinctive works. This gives our product line a distinctive touch while also encouraging local business. Through our carefully selected assortment of well created snacks, customers can discover and support local craftspeople. Corporate and Event Catering: Oasis Bites now provides catering services for events and corporations. Our snack catering services add a particular touch to any event, be it a business meeting, conference, or special celebration. We collaborate closely with customers to design personalised snack platters that suit their needs and tastes. 4. Market Analysis Summary Industry Overview: Oman's snack market is undergoing a dynamic transition as consumers' tastes become more varied and health-conscious. Oasis Bites, a specialty snack store, would be well- positioned in the market given the fast rising population, increased awareness of healthy lifestyles, and vibrant food culture. Trends and Opportunities: 1. Health-Conscious Consumption: In Oman, there is a discernible shift towards better snack alternatives. Snacks that fit their health and wellbeing objectives and delight their

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palates are in high demand. With our focus on healthy options and our Healthy Oasis area, Oasis Bites is ideally positioned to benefit from this trend. 2. Appreciation of Culture: Omani customers are proud of their extensive cultural background. Because there is still a strong market for traditional Omani snacks, Oasis Bites has a special chance to introduce an Omani Heritage Collection that honours regional flavours and customs. 3. Global Palates: Gourmet foods and flavours from across the world are becoming more and more popular in Oman as the country grows increasingly multicultural. By carefully selecting a wide range of foreign snacks, Oasis Bites hopes to satisfy this need and provide consumers a truly global snacking experience. Competitive Analysis: International snack companies, supermarkets, and neighbourhood grocery stores are just a few of the competitors for Oasis Bites. To promote Oasis Bites as a distinctive and alluring alternative for customers, it is essential to comprehend the advantages and disadvantages of rival companies. Competitive Advantages: 1. Unique Product Offering: Oasis Bites distinguishes itself by providing a blend of local Omani snacks, gourmet delicacies from across the world, and an emphasis on health- conscious selections. Our wide choice of products sets us apart from the competition and appeals to a wide spectrum of clients. 2. Community Engagement: What makes us unique is our dedication to community engagement. Oasis Bites hopes to establish a strong relationship with the neighbourhood by working with regional artists and holding events, which will encourage consumer loyalty and a feeling of community. 3. Personalization and Subscription Services: Offering consumers the option to design their own snack boxes and sign up for recurring delivery makes for a handy and tailored experience. Because of its adaptability, Oasis Bites has an advantage over rivals when it comes to satisfying unique tastes and encouraging client loyalty.

SWOT Analysis: Strengths: 1. Diverse Product Selection: Oasis Bites provides a large selection of snacks to suit a variety of palates. 2. Community-Centric Approach: By placing a strong focus on community involvement, a devoted clientele is developed. 3. Strategic Location: High exposure and accessibility are guaranteed by the area's key location in Muscat. Weaknesses: 1. Establishment and Recognition: It could take some time for a newcomer to establish brand recognition. 2. Supply Chain Management: Initially, there may be logistical difficulties in guaranteeing a steady supply of distinctive snacks, particularly for the Omani Heritage Collection. Opportunities: 1. Expanding Health-Conscious Market: Oasis Bites has a chance to take a piece of the growing market for health-conscious snacks due to the growing emphasis on wellness and health. 2. Partnerships with Local Producers and Artists: Creating alliances with regional producers and artists may improve the distinctiveness of the product line and boost the local economy. Threats: 1. Competition from Well-Known Brands: Well-known snack brands might be difficult to recognise and keep customers committed to. 2. Economic Factors: The demand for upscale snacks may be impacted by shifts in consumer spending patterns and the state of the economy.

Target Market: Oasis Bites caters to a wide range of Omani demographics, such as: • Locals: People looking for international and healthier alternatives as well as those want to sample traditional Omani delicacies. • Expatriates: People who like exotic foods and flavours from throughout the world. • Travellers: Seeking for distinctive and enriching cultural snack experiences. • Health-Conscious Consumers: People who prioritise eating wholesome snacks without sacrificing flavour. Marketing and Sales Strategy: 1. Targeted Marketing Campaigns: To target certain demographics and highlight the distinctive qualities of Oasis Bites, use both traditional and digital marketing channels. 2. In-Store Promotions: Frequently scheduled sales and discounts to draw customers in and promote return visits. 3. Social Media Interaction: Use social media to actively interact with the public and spread the word about upcoming events, deals, and eating in general. 4. Collaborations and Partnerships: To increase reach and reputation, form alliances with nearby companies, gyms, and influencers. Pricing Strategies Cost-Plus Pricing for Products:  Figure out how much it costs to produce each snack, taking into account labour, packaging, and materials.  To determine the selling price per unit, add the intended profit margin. Expensive Cost for Special Offers:

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 Promote some snacks as luxury options, particularly those from the Omani Heritage Collection or gourmet foods.  Increase the price of these distinctive and culturally significant goods while highlighting their high calibre and exclusivity. Subscription service discounts:  Offer clients subscription services with a price break for those who commit to recurring purchases.  Give subscribers perks like personalised snack packs or first dibs on new merchandise. 5. Marketing and Sales Strategies for Oasis Bites 1. Targeted Digital Marketing: An efficient online presence is essential in the digital age to connect and interact with our target audience. To build a feeling of community online, increase brand recognition, and drive visitors to our business, Oasis Bites will execute a thorough digital marketing campaign. Social Media Engagement: Use social media sites like Facebook, Twitter, and Instagram to promote our variety of snack options, communicate with fans via interactive content, and launch focused advertising campaigns. Content Marketing: Create a blog on our website where we can post recipes, articles, and behind-the-scenes photos pertaining to snacks. In addition to improving our internet visibility, this material will establish Oasis Bites as a leader in the snacking industry. 2. In-Store Promotions and Loyalty Programs: Developing a lively and inviting in-store environment is essential for boosting foot traffic and fostering client loyalty. To improve your whole shopping experience, Oasis Bites will be implementing a number of promos and loyalty programmes.

Rewarding Frequent Buyers: Establish a loyalty programme that pays clients for recurring purchases. Discounts, first dibs on new items, or tailored suggestions based on their tastes are a few examples of this. Limited-Time specials: To generate a sense of urgency and excitement, periodically run specials like "Snack of the Month" or exclusive discounts on personalised snack boxes. 3. Community Engagement Events: Oasis Bites wants to be seen as a hub for the community as much as a retailer. Organising gatherings and interacting with the neighbourhood will promote a feeling of community and attract return visits. Tasting Events: Organise frequent in-store tastings that highlight seasonal beverage combinations, locally made artisan goods, and new arrivals. This gives clients a practical experience and motivates them to try out various delicacies. Partnerships with nearby companies: Form alliances for cross-promotion with neighbourhood coffee shops, fitness facilities, and wellness centres. This increases our reach and reaffirms our dedication to the neighbourhood. 4. Influencer Collaborations: Make use of influencers' ability to spread the word about our business and reach more people. Determine which influencers' followers are most likely to be interested in Oasis Bites' distinctive snack products and whose values coincide with ours. Product Reviews and Unboxings: Provide influencers with customised snack boxes in exchange for frank reviews and unboxings. This has the potential to generate excitement and build expectation among their fans. Influencer Collaborations: Work together on collaborative events, freebies, and sponsored content with influencers. This may greatly raise the credibility and visibility of a brand. 5. Localized Marketing Campaigns:

Create advertising strategies that speak to the Omani market's tastes and local culture. A key component of our localised strategy will be highlighting the Omani Heritage Collection and positioning the store as a cultural attraction. Cultural festivals: Coordinate marketing initiatives with festivals and festivities that occur locally. To reach a larger audience, consider creating limited-edition snacks or special promotions that coincide with cultural events. Partnerships with Regional Influencers: Establish relationships with regional influencers that can truthfully represent our brand to the Omani populace. Their support has the power to drastically alter how people view Oasis Bites. 6. Online Sales and E-Commerce Platform: In order to accommodate changing customer buying preferences, Oasis Bites plans to make an investment in an easy-to-use e-commerce platform. This will give consumers a convenient purchasing experience in addition to extending our reach outside the actual store. internet Exclusive Offers: Provide exclusive discounts to internet clients in an effort to entice them to browse our online store and make purchases. Reviews and Ratings from Customers: We actively invite users to provide reviews and ratings on our website. Positive reviews have the power to sway prospective buyers and increase confidence in our web presence. 7. Corporate Partnerships and B2B Sales: Look into business collaboration options to provide refreshments for events, workplaces, and wellness initiatives for employees. Building connections with companies may result in repeat business and large orders. Custom business Snack Boxes: Provide business clients with snack boxes that are made specifically for their tastes and dietary needs. Oasis Bites may differentiate itself in the corporate gifts and catering industry with this individualised approach.

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Programmes for Corporate Wellbeing: Offer wholesome snack alternatives for workers to help Oasis Bites become a partner for corporate wellness programmes. This might be promoted as a means of improving well-being at work. 8. Collaborative Marketing with Suppliers: Create reliable alliances with both domestic and foreign vendors to support each other's marketing campaigns. This cooperative strategy has the potential to increase marketing efforts and provide a network impact. Supplier Spotlights: On the blog and social media, we highlight stories, feature interviews, or behind-the-scenes information from our suppliers. This helps to authenticate our food options and gives our brand a more personal touch. Timed Deployments: Plan joint product releases and marketing campaigns with suppliers to take advantage of each other's customer bases. Each party gains from this cooperative marketing approach, which also enhances the overall perception of the company. 9. Data Analytics and Customer Feedback: Use data analytics technologies to learn more about the preferences, behaviour, and buying habits of your customers. aggressively gather and examine client input in order to continuously improve our sales and marketing tactics. Personalised Marketing: Make customised advertising campaigns and client-specific suggestions by leveraging data-driven insights. This can raise client happiness and improve the whole purchasing experience. Adaptation based on input: We modify and enhance our service offerings, product lineup, and general customer experience in response to input from our customers. This iterative process shows a dedication to client pleasure and responsiveness. 10. Public Relations and Media Outreach:

Create a favourable brand image by using successful PR techniques. Reach out to regional media channels to get coverage and feature articles that emphasise Oasis Bites' distinctiveness. Press Releases: Publicise important occasions, new product announcements, and neighbourhood projects. This has the potential to attract media attention and generate conversation about Oasis Bites. Media Interviews: Offer venues for media interviews with Oasis Bites' founders or other important team members to tell the company's tale and highlight our dedication to the local community. 11. Sales Calls Customer outreach: Make outgoing calls to prospective clients, telling them about the special snack options and offers that Oasis Bites has to offer. Make sure the pitch emphasises the variety of foods offered, their health advantages, and their rich cultural heritage. Retailer Partnerships: To form alliances for Oasis Bites product stocking, get in touch with nearby specialised food stores, supermarkets and retailers. Spread the word about the value offer, which includes the possibility of more foot traffic and a unique product line. B2B Collaborations: Look into business-to-business partnerships by contacting corporate headquarters, event planners, and hospitality companies about large orders or personalised snack boxes. Emphasise the ease of use and personalization possibilities offered for gifts and business gatherings. 12. Harvesting Diversification of Offerings: To increase income streams, launch fresh, cutting-edge snack items that are influenced by consumer input and market trends. Use the popularity of current products as a springboard to launch related goods.

Geographic Expansion: Look for ways to grow your business by finding new markets in Oman or the nearby areas. To reach a larger audience, think about forming alliances with internet retailers or distributors. Brand-Loyalty Initiatives: Establish loyalty programmes to promote brand loyalty and reward loyal consumers. Reward devoted consumers with exclusive offers, early access to new items, or exclusive discounts or events. 13. Exit Strategies Purchasing: Location Oasis Bites has demonstrated steady growth, excellent brand awareness, and a diverse product line, making it an appealing acquisition prospect. Investigate possible snack and food business acquirers. Initial Public Offering, or IPO: If a firm grows to a significant size, it may be possible to raise money through an IPO and provide investors access to liquidity. Consult legal and financial professionals to manage the challenges of going public. Buyout by Management: Think about a management buyout, in which current management or staff members purchase equity in the company. Assure a seamless handoff and uninterrupted business operations during the buyout procedure. 6. Management Summary A vibrant and seasoned management group committed to the company's development oversees Oasis Bites. Founder and CEO: Mr. A has a strong background in the food sector and a successful track record as an entrepreneur. The company's purpose is fueled by their vision of Oasis Bites as a snack store that is culturally rich and community-oriented.

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Operations Manager: Mr. B is a seasoned professional in the field who manages the daily operations to guarantee a smooth and effective client experience. Their role in upholding Oasis Bites' high standards is crucial, as they prioritise supply chain management and quality control. Marketing and Sales Director: The marketing and sales team, led by Mr. C, works to establish a strong brand presence through creative promotions, community involvement, and focused digital campaigns. The development of Oasis Bites is greatly attributed to their proficiency in establishing rapport with clients and carrying out calculated marketing campaigns. 7. Financial Statements Oasis Bites - Cash Flow Statement (Year 1) Categories Cash inflow Cash Outflows Net Cash Flow Operating Activities 200000 -150000 50000 Investing Activities 20000 -30000 -10000 Financing Activities 30000 -15000 15000 Net Cash Flow 250000 -195000 55000 Opening Cash Balance 0 Closing Cash Balance 55000 Oasis Bites - Balance Sheet (As of Year 1) **Assets** Current Assets: Cash 55000 Inventory 30000 Accounts Receivable 10000 Total Current Assets 95000

Fixed Assets: Property, Plant & Equip. 80000 Total Assets 175000 **Liabilities** Current Liabilities: Accounts Payable 15000 Short-term Loans 20000 Total Current Liabilities 35000 Non-current Liabilities: Long-term Loans 40000 Total Non-current Liabilities 40000 **Equity** Owner’s Equity 100000 Total Equity 100000 **Income Statement** Revenue Sales 300000 Other Revenue 10000 Total Revenue 310000 Expenses Cost of Goods Sold - 120000 Operating Expenses -80000 Total Expenses - 200000 Net Income 110000

**Break-Even Analysis** Fixed Costs 90000 Variable Costs per Unit 2 Selling Price per Unit 5 Break-Even Units 30000 Break-Even Sales 150000 8. Feasibility Business Idea and its suitability to Oman Oasis Bites is a specialised snack store that makes a lot of sense and is ideal for Oman for a number of reasons. First off, Oasis Bites' focus on a variety of snacks, including a special Healthy Oasis area, is in line with the Omani market's trend towards healthier and more varied snacking alternatives. An Omani Heritage Collection is included to satisfy local cultural preferences and offer a distinctive and genuine snacking experience. Oasis Bites is dedicated to community involvement and is in line with Omani principles. By working with Omani producers and craftsmen, it creates a feeling of community and boosts the local economy. Oasis Bites is a timely endeavour, given Oman's expanding population and growing interest in gourmet delights and flavours from around the world. Its prominent position in a busy neighbourhood makes it more accessible and draws a wide range of clients, including tourists, locals, and foreigners. 9. Conclusion In addition to being a snack shop, Oasis Bites is a gastronomic and cultural sanctuary that caters to Oman's wide range of palates. The viability of the enterprise is emphasised by its strategic congruence with contemporary market trends, community outreach programmes, and a product assortment that accommodates both regional customs and worldwide inclinations. A smooth and enjoyable snacking experience is guaranteed by our enthusiastic management staff, which amplifies the potential for success. As Oasis Bites grows to

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become a major force in Oman's snack market, we look forward to meeting our customers' appetites and enhancing the area's cultural diversity and economic vibrancy. Oasis Bites, with its creative methodology, dedication to excellence, and love of munching, is positioned to revolutionise the food scene in Oman and beyond.

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