Honda and Issues of Doing Business Globally compl (1)

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1 Honda and Issues of Doing Business Globally Student’s Name Author’s Affiliation Course Number & Name Instructor’s Name Assignment Due Date

2 Honda and Issues of Doing Business Globally Bahety, S., Moffitt, B., Pruchnik, W., & O’Rourke, J. S. (2018). Honda motor company: communication and the Takata airbag crisis. In SAGE Business Cases . The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame. https://sk.sagepub.com/cases/honda-motor-company-communication-and-the- takata-airbag-crisis Despite Honda being a successful company in the global market, it faces a risk of a major global recall. Its faulty airbag crisis could lead to a significant loss, interfering with the worldwide market. Correspondent, G. B. O. (2022, September 28). Honda to take massive step due to supply chain problems . Global Business Outlook. Retrieved January 30, 2023, from https://www.fool.com/investing/2022/09/13/hondas-latest-production-cuts-could-be-a- warning-t/ The negative changes in global supply chains because of the pandemic have forced Honda to reduce production levels in some companies. Thus, Honda has reduced production in the factory located in Saitama prefecture by 30%, among others, to reduce the risk of making losses, a significant blow to the company. Chang, Y., Iakovou, E., & Shi, W. (2020). Blockchain in global supply chains and cross border trade: a critical synthesis of the state-of-the-art, challenges and opportunities. International Journal of Production Research , 58 (7), 2082-2099. https://www.tandfonline.com/doi/abs/10.1080/00207543.2019.1651946 The global market is broad, and its issues are also diverse. The leading global market problem is emerging blockchain initiatives, disrupting traditional business models.

3 Honda. (2022, September 30). Honda global: On September 30, 2022, Honda issued an integrated report – "Honda report 2022" . Honda Global | September 30, 2022 "Honda Issues an Integrated Report – "Honda Report 2022". Retrieved January 30, 2023, from https://global.honda/newsroom/news/2022/c220930eng.html Honda has ensured its sustainability for a long time in the global market, an aspect that has been seen by tracking its progress in its sustainability initiatives. However, the issue of enhancing its value creation process has been a difficult one when it comes to venturing into the global market Haralayya, B. (2021). Study on Customer Perceptions Guru Basava Motors, Bidar. Iconic Research And Engineering Journals, 4(12), 223-231. https://www.irejournals.com/formatedpaper/17027972.pdf This research article focuses on customer perceptions of Guru Basava Motors in Bidar, India. It examines the level of customer satisfaction, brand loyalty, and the influence of digital marketing on customers. It also looks at how customers view the services of Guru Basava Motors in comparison to other companies, such as Honda. The article reviews the results of surveys conducted with customers and offers insights on how to improve customer satisfaction. The findings of this research can be useful for companies such as Honda to understand their customers better and develop strategies to enhance customer loyalty. Johnson, K. (2018, August 9). Honda's global strategy? Go local. The Washington Post. Retrieved January 30, 2023, from https://www.washingtonpost.com/business/how-honda- makes-globalization-work/2014/08/07/b84f16be-1cd0-11e4-ab7b-696c295ddfd1_story.html

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4 Honda is one of the multinational companies that has realized significant success in globalization. However, Honda faces the issues of unfavorable tax structures in some countries, which limit its growth. Kageyama, Y. (2022, May 15). Honda confronts lower earnings with cost-cutting amid supply chain woes and inflation . The Columbus Dispatch. Retrieved January 30, 2023, from https://www.dispatch.com/story/business/automotive/2022/05/15/honda-confronts-lower- earnings-cost-cutting/9785689002/ Honda's profit margin was reduced by almost half during the 2021 business year. This unfortunate trend has made the company reduce all costs, including wages, thus affecting its sustainability and supply of good products to the global market. Lukin, E., Krajnović, A., & Bosna, J. (2022). Sustainability Strategies and Achieving SDGs: A Comparative Analysis of Leading Companies in the Automotive Industry. Sustainability 2022, 14, 4000. https://ejournal.aibpmjournals.com/index.php/JCDA/article/view/812 Over the years, the issue of climate change has called for intervention measures from manufacturers. As one of the key players, Honda has been forced to change its production strategies. The new approach to producing environmentally friendly EVs has caused more uncertainties regarding the sustainability of the company in the new emerging market for EVs. Neiger, C. (2022, September 13). Honda's latest production cuts could be a warning to automakers . The Motley Fool. Retrieved January 30, 2023, from https://www.fool.com/investing/2022/09/13/hondas-latest-production-cuts-could-be-a- warning-t/

5 The significant changes in the global supply chains have forced Honda Company to cut production in Japan. This scenario indicates that the production rate of some of its popular vehicles has dramatically reduced, thus reducing its profitability. Panday, K. K. DEMERGER AND IT’S IMPACT ON PERFORMANCE: A CASE STUDY OF HERO HONDA LTD. https://www.researchgate.net/profile/Arpit_Kishan/publication/357835988_DEMERGER_ AND_IT'S_IMPACT_ON_PERFORMANCE_A_CASE_STUDY_OF_HERO_HONDA_L TD/links/61e1cb525779d35951abe390/DEMERGER-AND-ITS-IMPACT-ON- PERFORMANCE-A-CASE-STUDY-OF-HERO-HONDA-LTD.pdf This resource is a case study of the demerger of Hero Honda Ltd, and its impact on performance. The study examines how the demerger affected the success of the Honda Company, and how the decision to split the two companies impacted the overall performance. Swiecki, B., Schultz, M., Fiorelli, T., Faler, E., & Chen, Y. (2020). An Assessment of Japanese Automakers’ Impact & Activity in the United States. Ann Arbor, MI: Center for Automotive Research . https://www.cargroup.org/wp-content/uploads/2020/07/JAMA- Publication.pdf The US market is one of the major players in the global market. However, the high competition rates in the US have affected the sales realized by Honda, primarily because of consumers' preference for other products. Senthilkumar, C. B., Rajesh, G., Bhatt, R., Mayakkannan, R., & Kandeepan, E. (2020). Customer Satisfaction towards Honda Activa: A Study in Chennai City. Test Engineering and Management, 83, 1928-19435. https://www.researchgate.net/profile/R- Mayakkannan/publication/342105581_Customer_Satisfaction_towards_Honda_Activa_A_

6 Study_in_Chennai_City/links/5ee23318299bf1faac4b04bf/Customer-Satisfaction-towards- Honda-Activa-A-Study-in-Chennai-City.pdf This study conducted a survey to understand customer satisfaction towards Honda Activa in the Chennai City. The survey respondents included 292 motorcycling customers. The study used a questionnaire to understand customer satisfaction, brand awareness, and advertising influence. The results showed that the overall level of customer satisfaction towards Honda Activa was high. Furthermore, the study also revealed that a significant portion of the respondents were influenced by their family and friends recommendation on brand choice.

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