Khanittha_Kiatithanarot_BSBMKG433_Assessment model

BSBMKG433 - Undertake marketing activities Assessm ent Answer Paper Qualification: BSB40820 Certificate IV in Marketing and Communication Training Package: Due Date: Week 4 Assessment Type: Assessment Guidelines Please read the following assessment guidelines carefully. 1. The purpose of this activity is to assess your knowledge and skills in 2. If you have any considerations that may affect your performance in the assessment, please inform your assessor immediately. Your assessor will provide you with a suitable alternative to complete this assessment. 3. Your assessor will mark your assessment and provide feedback and a grade to you via the assessment submission on Moodle. 4. If you feel the decision made by your assessor was incorrect you have the rights to appeal the grading through filling out an appeals form which will then be handle by the Academic Manager. 5. A “NYS” (not yet satisfactory) result of this task may be returned to you for a re- assessment. Re-assessments must be submitted by an agreed date with your assessor. 6. The re-assessment work must address the specific performance tasks beyond doubt for the assessor to issue a satisfactory (pass) result. A repeat NYS outcome could lead to an administration fee for further reassessment. 7. All work must be done individually. Copied work will not be accepted and By adding my name to this document, I hereby declare the work is my own and has not been copied from any other source. Student NAME: Khanittha Kiatithanarot Date: Student Signature: Khanittha Kiatithanarot 1 | P a g e BSBMKG433 - Undertake marketing activities - Answer Paper – Mercury Colleges

Estimated Time 30 Minutes Objective To provide you with an opportunity to review marketing activities according to industry trends and competitive activity. This activity does not require observation. Refer to Case Study B – Industry trends and competitor activity Using the information you listed in Activity 1A, review the marketing activities against the industry trends and competitor activity outlined in the Case Study. Write between 50 – 100 words to consider: ➢ Any differences in activities and the competitor activities ➢ Whether they are in line with industry trends. The Gym and Spa industry trend include: - Focus on ‘me’ time - Physical and emotional health - Partnering with other brands for skincare and beauty products - More online video content. Forest View Hotel and Spa provided marketing activities include: - Advertise services on Instagram and Facebook - Video tour of the gym on social media - Run half price for three months website promotion for new members - Send out electronic and paper discount code for all new members from the local area There are some difference activities with competitors such as: - Fairview Hotel, Gym and Spa advertises on Instagram, Twitter and Facebook, offers incentives such as free treatments to existing members to recruit new members, buy one get one half price promotions on beauty treatments, offers free meditation classes, and gives samples of products used in treatments. - Cherry Lodge Hotel, Gym and Spa advertises on Instagram, Twitter and Facebook, Offers discounts on new member fees, sends out discount codes for money off beauty treatments, and advertises on the radio Activity 1C

Estimated Time 30 Minutes Objective To provide you with an opportunity to develop and document action plan for marketing activities according to task requirements. This activity does not require observation. Refer to Case Study C – Action plan Using the task requirements from Activity 1A complete the grid in the case study to develop an action plan for the marketing activities. Action plan Activity Action Time frame Resources Team responsibilit y Issues to note Advertise services on Instagram and Facebook Create post Choose image Post to all social media By the end of the week Access to social media accounts Suitable image Social media team Website team Also include on the website Video tour of the gym on social media Take video footage Create post Upload to all social media By the end of the week Recording device Access to the gym Access to social media accounts Media team Social media team Also include on the website Run half price for three months website promotion for new members Create website content Upload to website By the end of the month Access to the website Web team Also include details of the promotion on the website Mail out a letter with a discount code for all new Create letter and discount code Get letters By the end of the month List of local postcodes Envelopes Paper Sale team Also include details of the promotion on the

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Equipment needed The action plan developed and documented in Activity 1C. This activity will require observation. This will be a role-play activity. You will be required to present your plan to your group who will play the role of team members and management. Explain your plan and seek approval from your group. When presenting your plan, make sure that you: ➢ Speak clearly ➢ Use language suitable for the workplace ➢ Answer any questions. Role-play scenario Me: Good morning sir Marketing Manager: Good morning Me: I would like to discuss about the marketing activities actions plan and see approval from you. Marketing Manager: Please tell me the detail. Me: I recommended 4 marketing activities consist of advertise services on Instagram and Facebook, video tour of the gym on social media, run half price for three months website promotion for new members, and send out electronic and paper discount code for all new members from the local area. Marketing Manager: Could you please me more detail? Me: Yes, the first one advertise services on Instagram and Facebook we will create post, choose image post to all social media. We will take video footage, create post and upload to all social media for video tour of the gym on social media activity. We will create website content and upload to website for run half price for three months website promotion for new member’s activity. And the last one create letter and discount code and then get letters printed also identify the area to send to print off address labels and fold letters into envelopes post letters. Marketing Manager : Your marketing plans are the good ideas and you can do for next step of company operations. Me: Thank you so much sir. Activity 2A Estimated Time 30 Minutes Objective To provide you with an opportunity to identify and access resources required for marketing activities according to action plan. This activity does not require observation. 8 | P a g e BSBMKG433 - Undertake marketing activities - Answer Paper – Mercury Colleges

List three ways you might contribute to assigning responsibilities to team members. - Identify the relevant personnel - Determine the current workload - Inform personnel of their tasks Activity 2C Estimated Time 60 Minutes Objective To provide you with an opportunity to assist required personnel in managing marketing activities. This activity does not require observation. Refer to Case Study E – Managing marketing activities Explain how you might be required to assist with the marketing

activities in the Case Study. Write your answer in 100 – 150 words. As part of my role, I may be required to assist other team members in managing the marketing activities they are responsible for. This can take the form of many different types of activities, so it is important that I make sure I’m clear about what I’m being asked to do. It is likely that I will have come across some of the tasks before, but if not, then I should ask for clarification and support where necessary. The manner in which I may assist will depend upon the type of activity that is being undertaken. I might be asked to: - Research information online - Research competitive activity - Liaise with external suppliers - Prepare for external events - Update social media - Take photos or videos - Send emails - Prepare information to mail out - Liaise with other departments. Activity 2D Estimated Time 60 Minutes Objective To provide you with an opportunity to identify how to monitor implementation of marketing activities according to activity plan, as required. This activity will not require observation. Refer to Case Study E – Managing marketing activities Explain how you might monitor the implementation of the marketing

- Customer satisfaction surveys - Sales figures - Use of coupons or discount codes - Customer feedback 2. Explain why it is important to record the outcomes of marketing activities and how you might go about it. Write your answer in no more than 100 words. It is important to record the outcomes of the marketing activities as the information can be used to evaluate the process. It can be used for future marketing activities and will show what methods have worked well, and what hasn’t worked as well. How I record the information will depend upon the workplace policies and procedures that may already be in place. Activity 3B Estimated Time 30 Minutes Objective To provide you with an opportunity to review results of activities against expected marketing plan outcomes. This activity does not require observation. Refer to Case Study F – Results of activities Write a brief review of the results of the activities in the case study. Write your answer in no more than 50-100 words. Within the review, you should answer the following questions:

➢ The main body ➢ A conclusion ➢ Recommendations for improvements. You should attach this report to your workbook on completion. 2. Share the details of your report from Question 1 with a small group of peers. Make sure that you: ➢ Give each person a copy ➢ Explain what the report includes ➢ Answer any questions. Introduction SewEasy Crafts have the results of their recent marketing activities. The aim was to sell more of the new craft subscription boxes that have been created. The retail price of the subscription boxes is $30, and they cost $20 to put together. Main body Activity Predicted outcome Outcome Advertise the subscription on social media 50 sign ups 37 sign ups 40 customer questions Send out 300 discount flyers in the post and by email 45 new sign-ups using the discount code 12 sign ups Five telephone queries Advertise the courses on the website 20 sign-ups from the website Eight sign-ups from the website Send out five boxes to social media influencers to review Ten sign-ups from each influencer 124 sign ups Conclusion The expected outcomes were not met. The ROI was not worth the effort. Send out five boxes to social media influencers to review is the most successful activity. Recommendations for improvements • Know your customers • Align all consumer insights • Establish your key marketing metrics • Prioritize content development

• Focus on the ROI of your campaigns Reference BSBMKG437 Learner Guide BSBMKG437 Presentation Summative Assessments Section A: Skills Activity 1. Using the information provided, access the marketing plan and read through this to identify: ➢ The activities and methods used in marketing Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. ➢ Any policies and procedures that relate to marketing activities

3. Write an action plan for how you will market your product or service using your chosen technique. You should take into account the discussion you held in Question 2, and the requirements identified in Question 1. Your plan must include: ➢ What action will be taken to market the product/service • Define a selling point. A selling point is a reason our customer may buy our product • Schedule a launch date • Release product information • Use offline advertising ➢ How these actions will be implemented A selling point is a reason our customer may buy our product. Selling points can be competitive advantages, such as longer battery life for phones, more power in computers or better gas mileage in a car. Consider determining our launch date before we show our product to customers. Launch dates are important to a product's success for many reasons, including: • Competitor products • Seasonal advantages • Budget status An official product information release, such as a press release, can be good for product introduction. An unofficial release of information, however, may be more attractive to customers. Purposely disclosing information on the internet, especially when it's unofficial, may help keep customers interested in our product. If customers feel they found information that wasn't supposed to be shared, they may research to discover more. Offline advertising such as billboards, public transportation signage and newspaper advertisements can be very helpful for our product release. These types of advertising can influence consumers' understanding of our product and may eventually convince them to become a customer. ➢ The time frame To create a marketing timeline: • Define our marketing strategy • Consider our campaign type • Account for our team

• Think about our goals • Examine our workflow • Outline our annual marketing timeline • Create timelines for each campaign • Evaluate the success of our timeline ➢ What resources will be needed • Money • Time • Expertise • Energy ➢ Any costs. Costs that are classified as marketing expenses are: • Advertising • Agency fees • Customer surveys • Development of advertising and other promotions • Gifts to customers • Online advertising • Printed materials and displays • Social media monitoring and participation Attach your completed action plan to your workbook. 4. Present the details of the action plan you produced in Question 3 to a group of peers with the aim of seeking their approval. Within your presentation, you must: ➢ Explain the contents of the plan ➢ Answer any questions posed ➢ Confirm the group members agreement ➢ Use language suitable for the workplace ➢ Adopt open and professional body language.