Target Corporate.edited

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Running head: TARGET CORPORATION 1 Target Corporation By: Sara Dated: 08 November 2021

TARGET CORPORATION 2 Target Corporation Introduction Target Corporation is an American-based retail company that is the eighth largest United States, retailer. It is also the part of S&P 500 index. It is operating just like a general merchandise discount store as it pays attention to the operations of merchandising that may include food discount stores and general merchandising. It also keeps integrated online business. The company is established in 1962 under Dayton Company. Its stores are present in all 50 states of the United States as well as the District of Colombia. The tagline of the company is "Expect More, Pay Less. The headquarter of the company is in Minneapolis, Minnesota. It employed almost more than 350,000 people. The corporation also offers its customers who are qualified credit with the help of its branded proprietary credit cards. The strategy of the company is to provide its American customers with exceptional value with its different retail formats from moderate price and upscale discount to a full-service department store [ CITATION Cor21 \l 1033 ] . Target growth during a pandemic Many businesses got negative influence by Covid-19; however, the target is in of the few companies that get the benefit by this crisis. As per the retail giant, the sale of the company increased 20% in 2020 in which $9 billion sales were taken by its competitor that also increased its revenues by more percentage as compared to the previous year. One of its important reasons was the huge investment of Target in online shopping and other technologies. This strategy is just like the move that it used in lockdown against its competitors and makes use of its stores to deliver online orders. During this period, it invests in scale, durable and sustainable products. The online business model and sell products that kept high demand during the pandemic were

TARGET CORPORATION 3 profitable like toilet paper, home décor, food facilitated the company in grabbing more market share. Other stores feared this situation, however, Target developed itself as a full e-commerce company that give it an edge to attract the market of its competitors [ CITATION Nas21 \l 1033 ] . Target Corp. response to Covid-19 Like any company, Target Corporation also suffer due to pandemic. However, Target Corp. responds to it very well and also facilitates its customers with care. It commits to helping communities and families during both good and bad times. It is plating important role in providing necessary goods across the country to manage the coronavirus impact. In such necessities, the supply of food, medicines and other supplies to work remotely includes. It indicates that safety and health is the top priority of the company. The company also took different steps to support guests and the team as well by adopting disinfecting and safety measures as well as also by enhancing benefits and pay. By providing safety, it is using the continued guidance of CDC to communicate regularly and make informed decisions. It is also providing support to the communities during this health crisis by making partnerships with CVS locations within the stores of Target to offer team members and guests vaccines. It encourages its guests and team strongly to get vaccinated because it is the best method to protect against this pandemic. During a pandemic, it makes sure that all people follow mask and social distancing guidelines. Return things in-store or online, increase cleanliness, make sure they use of plexiglass shield, and also disinfect baskets and carts. It also makes it necessary for customers to limit trips and make a list, shop alone, if possible, make use of drive- up or online channels, and in case of sickness avoid shop [CITATION Cor211 \l 1033 ] . Importance of Concept

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TARGET CORPORATION 4 The Covid-19 pandemic almost provides negative influence to most of the industries; however, Target Corporation expands its revenues at the cost of its competitors. During a pandemic situation, it tackles the situation wisely and implements the ways that not only facilitate customers but also increase its sales. The company invests in the online platform and also started products delivery services that also attract the customers of such types of companies. Such strategies establish trust over the company and improve not only the performance of employees but also of the company. Furthermore, the company doesn’t feel to fire employees during a pandemic situation. The turnover rate of the company is also low. Why relevant to Company Like all the industries, Target also has to pass through the pandemic situation. However, it stands firm in this situation and acts wisely. It invests in e-commerce and encourages customers to order online and they will get the desired things at their address. The company experienced strong traffic as well as sales in stores as well as same-day services. The guests also depend on Target for essential products like medicines, foods and cleaning products, etc. This is the reason that company adjusted timing that is expected of its strategic initiatives to reduce disruptions [ CITATION Cor20 \l 1033 ] . References Corporate.target.com. (2020, 03 25). Target Provides Business Update Related to COVID-19 . Retrieved from https://corporate.target.com/press/releases/2020/03/Target-Business- Update Corporate.target.com. (2021, 01 01). All about Target . Retrieved from https://corporate.target.com/about

TARGET CORPORATION 5 Corporate.target.com. (2021, 09 09). Target's coronavirus response . Retrieved from https://corporate.target.com/about/purpose-history/our-commitments/target-coronavirus- hub Nassauer, S. (2021, 03 02). Target Boosts Growth During Covid-19 Pandemic, at Rivals’ Expense . Retrieved from https://www.wsj.com/articles/pandemic-boosts-targets-growth- at-rivals-expense-11614684877

Target Corporate.edited

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