Exploring Marketing Opportunities for Sysomos E-learning Solutions

SYSOMOS MARKETING OPPORTUNITIES BY: I GUSTI PUTU PURI ARTA

SYSOMOS PTY LTD LMSx is a revolutionary new learning management system. The system is designed by Sysomos Pty. Ltd. It is a cloud-based system and provides full administrative control over the following features and characteristics: • online-enrolment, • marketing, • course setup, • course delivery, • student profiles, • student attendance, and • student progress.

NEW POTENTIAL MARKETS Potential new markets New markets meet the organisational objectives Small-middle sized companies growing and having constantly onboarding new employees Identifying companies that are in constant growth is an opportunity to offer e-learning as they are usually hiring new workforce that requires training. support 24 hours and their own technician is a full pack that large industries will cover with only one service. Governamental courses required to have when starting a job. There are many one day courses that companies required when entering an industry, one example is RSA when selling alcohol or Blue Card course when doing child care.

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NEW POTENTIAL MARKETING OPPORTUNITIES Marketing opportunities Opportunities meet the organisational objectives Create Brand awareness One of the benefits of the platform is that is easy to use by the audience, launching a marketing campaign that promotes this benefit to the audience could help the organisation to gain trust and usability. Free Trial Promotion Capturing the audience with a trial could help to achieve new customers, the company at the moment does not have any consumer and they need to approach them somehow, a cheap way to do it is by sending e-mails and portfolios.

STRATEGIC MARKETING APPROACHES Strategic marketing approaches Explanation Increasing market share Let the final consumer know that the use of Sysomos platforms is time and cost effective compare with competitors. Developing new markets Constantly ask for feedback to improve the service provided, one benefit that is helpful for attracting new markets is the 90 days trial. Developing new products In Sysomos case they could implement short tutorials when training new staff and also applications that could be use in smartphones, they could also offer CRM system for companies or even implementing intranet. Diversification When offering something new Sysomos will look to increase profitability and participate in a similar industry.

OUTCOMES OF ANALYSIS • Creating a brand identity: Share a message that makes it easy for people to remember the brand, in this case promote the usability and easiness of the use of the programs through social media, marketing team that will be hired. • This marketing opportunity will promote e-learning content itself through social media channel, for the company is a low cost tool. • Promote trials: the company is already offering a 90 day trial but it could be not enough to attract people, offer the trial including topics of their interest where they can choose • This marketing opportunity will promote a trial of the platform through e-mail and using referrals as well as a channel, it could me medium cost but the product will be for free for a period of time.

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EFFECT OF MARKETING OPPORTUNITIES ON BUSINESS • As a strong branding makes a company memorable it will means a positive effect on sales volume. • To increase its market share an integrated approach between the marketing strategy and branding should be considered to be effective,. • Trials could have a late effect on sales volume as the company will first offer the product for free but its growth when people refer the product to others could be significant. • Free trials have to be considered as branding as well where customers see it as a bonus and it all should be focused on the experience of the ones using it and how to engage them.

BUSINESS OPERATIONS THAT NEED TO BE MODIFIED • Sysomos should considered establishing an attractive website where they advertise their new platform and its usability. • Focus on an specific target audience first, in this case middle sized companies that could use training services for their employees. • Implement a policy where to download a certificate they will have to pay but if they subscribed they can do as many courses as they like with free certificates included. • Implement training for the staff as it is known that they required it to achieve organisational objectives.

THE VIABILITY OF MAKING CHANGES TO CURRENT BUSINESS OPERATIONS • The market research showed there is a big potential in customers to buy the software and implement new strategies between them. • To be in the following year or to have set our goals it is necessary to improve the employees team to be recommended or going to the psychologies and analyses them. • There are seasonal variation in a minimal way there is more heat in vacations and schools close, so the system is not well sold.

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