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BPP Coursework Cover Sheet Please use the table below as your cover sheet for the 1 st page of the submission. The sheet should be before the cover/title page of your submission. Programme MSc Management Module name Schedule Term Student Reference Number (SRN) Report/Assignment Title EXECUTIVE LEADERSHIP AND GOVERNANCE BPP-Disney Date of Submission (Please attach the confirmation of any extension received) Declaration of Original Work : I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP School of Business and Technology. The word count, excluding contents table, bibliography and appendices, is words. Student Reference Number: Date: By submitting this coursework you agree to all rules and regulations of BPP regarding assessments and awards for programmes. Please note, submission is your declaration you are fit to sit. BPP University reserves the right to use all submitted work for educational purposes and may request that work be published for a wider audience. BPP School of Business and Technology
Executive summary This report illustrates the corporate governance and executive leadership in Disney. The key focus area in this paper is organizational culture, regulatory landscape, role and duties board members play, risk management areas. The culture of the organization is considered as the driver of key success area, with a commitment to innovation, creativity and inclusivity. The board of directors of Disney are stated to play an effective role to ensure effective corporate governance, strategic decision making and transparency. Compliance with industry particular regulations and responsibilities in business overview are considered to be critical in navigation of the regulatory landscape. With efficient risk management, strong leadership competencies are implemented to drive Disney’s success. This report also emphasizes the integral correlation between corporate governance with organizational culture and leadership with management where the requirement of cohesive approach is being highlighted. This report also underscores the importance of corporate governance and executive leadership to shape Disney’s organizational culture that manages risk and is used to achieve long term success. 2
Table of Contents Introduction ...................................................................................................................................................... 5 Part A– Board Review Report for New and Existing Board Members ........................................................... 5 Introduction ...................................................................................................................................................... 5 1) Organizational Culture and the Role of the Board .................................................................................. 5 Leadership style and organizational culture at Disney ............................................................................ 5 Duties and responsibilities of Board ........................................................................................................ 6 Annual Report .......................................................................................................................................... 6 2) Corporate Governance ............................................................................................................................. 7 The Corporate Governance Framework for Disney ................................................................................. 7 Remuneration committee’s Role at Disney .............................................................................................. 8 3) Regulatory Landscape and Management of Risk .................................................................................... 8 Board’s responsibility for risk management ............................................................................................ 8 Regulatory landscape for Disney and the impact regulators Disney’s success ....................................... 9 Risks faced by Disney .............................................................................................................................. 9 Recommendation and appropriate responses to the top 3 risks ............................................................. 10 Part B-Leadership Report ............................................................................................................................... 11 Introduction ................................................................................................................................................ 11 Task 1 -Leadership and Management ........................................................................................................ 11 Leadership and Management style ......................................................................................................... 11 Comparison of Disney’s Leadership Style with that of its competitors ................................................. 12 Disney’s ability to handle significant business challenges .................................................................... 12 Task 2 – Leadership for Performance ........................................................................................................ 13 Balanced Scorecard for Disney .............................................................................................................. 13 Leadership for Performance approaches can be used to achieve the objectives .................................... 15 Task 3 – Financial Leadership ................................................................................................................... 16 Key sources of financial and non-financial information ........................................................................ 16
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Main factors that led to this dramatic change in fortunes ...................................................................... 16 Compare Disney’s performance with competitors ................................................................................. 17 Task 4 - Ethical Leadership ........................................................................................................................ 17 Critically evaluate past Ethical Decision Making at Disney ................................................................. 17 Significant ethical issues that Disney and recommendation to handle them ......................................... 17 Conclusion ..................................................................................................................................................... 18 References ...................................................................................................................................................... 19 4
Part A– Board Review Report for New and Existing Board Members Introduction This report aims to discuss and analyze about the chosen company’s culture and the role the engaged board of members play for their major impact on organizational development. This report highlights the importance of the area of board of members duty and impact with the utilization of annual report, corporate governance framework along with regulatory landscape and management of risk the company might face in its journey of progress. 1) Organizational Culture and the Role of the Board Leadership style and organizational culture at Disney According to (The Walt Disney Company., 2018), Walt Disney is also known for its innovation, and creativity with the entertainment empire has established a unique leadership style along with organizational culture which has contributed to its success over the years. Walt Disney is the founder of Disney known as a visionary and entrepreneurial leader who emphasized imagination, storytelling along with attention to detail which became a fundamental element of the company’s culture. The leadership style followed by Disney focused on inspiring others, fostering creativity as well as relentlessly pursuing excellence. As per Forbes (2020). Walt believes in chasing dreams, believing in himself, and also believes that when someone chases dream and believes in himself can only get success or lose the battle of success when he loses confidence. This is believed by the whole team members in Disney. According to the report Culture at Disney (2023), Disney is known for strong and positive American organizational culture that prioritizes Cultivate value, encourage innovation, creativity, inclusivity and teamwork. Storytelling and consumer centric experience and better workplace culture shows it positive believes to create magical and unique impact. According to (Walt Disney Company Annual Report. 2020), Disney is renowned for its existing organizational culture which is referred to as Disney Way. This culture can be categorized by numerous key elements. Innovation and creativity: As per ( Culture at Disney (2023 ), Disney encourage an organizational culture where everybody engaged in the workforce can implement their own pace of creativity and bring innovation across its diversified business segment. Consumer-centric approach : Disney is found to place its great emphasis on delivering exceptional consumer experience (The Walt Disney Company. 2022). The company’s organizational culture emphasizes a strong consumer focus that aims to exceed guest expectations and prepare some magical results. Teamwork: Collaboration and teamwork: This is a vital segment included in Disney’s organizational culture. As per the report of Douglas, (2019 ), Disney values teamwork for which the
employees belonging to distinctive disciple get a chance to work together by understanding other’s perspectives and creating some marginal experiences. Employee engagement at the highest level: This shows another positive side of organizational culture practiced in Disney where it strives to prepare an inclusive work environment where engaged individuals feel motivated and valued in every aspect ( The Walt Disney Company. 2022 ). Disney also provides required training and development to the employees as it recognizes their importance to deliver the best outcomes for which it is known to the world. Duties and responsibilities of Board Disney’s board of directors holds numerous significant duties and responsibilities which are discussed. Financial Governance: Disney’s board of directors ensures the financial integrity of the brand through the review and approval of financial strategies, financial decisions, and budgets (The Walt Disney Company. 2022). They monitor financial performance as well as solvency. Strategic oversight: According to (The Walt Disney Company, 2018), strategic oversight is an important duty or responsibility of the board of Disney through which it provides strategic guidance along with oversight to the organizational management. Corporate Governance: This is another responsibility of the board to oversee Disney’s corporate governance practices and make sure that the compliances are legal as per regulatory requirements. Considering the above duties or responsibilities played by the Board of the company, it has been observed that for the same reason the board is responsible to the shareholders. They are also responsible to the stakeholders including employees, executives, consumers, suppliers and shareholders. Here the board of directors of Disney Serves as a critical link between the shareholders and the managerial team to meet of their targeted responsibilities in account to protect their interest. Annual Report The annual report of Disney is prepared by the engaged management team and the ultimate review and approval of the report is done by the Board of Directors end. This report is prepared on an annual basis and provides a comprehensive overview of Disney’s annual financial performance, key initiatives taken, and relevant operations. This includes information on the organizational financial statement which includes management analysis and discussion, corporate governance practices along with other disclosures (CFI., 2022). This report serves different important purposes. The first purpose is that this report provides accountability and transparency to Disney’s shareholders as it allows them to get an assessment of the company’s current financial health and performance as compared to the annual report published in previous years ( Adnan, et al., 2018 ). In the end, the annual report also serves as a communication tool that enables the organization to share its milestones, achievement, and future plans with the shareholders. 6
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2) Corporate Governance The Corporate Governance Framework for Disney Disney has been found to implement a robust corporate governance framework making sure that accountability, transparency, and effective oversight of the operations are taken into major focus. The overview of the company’s corporate governance practices is supported by the following information including Board structure: The engaged board of directors in Disney consists of experienced personnel having experience and expertise in management and other corporate holdings belonging to different backgrounds (Parent, 2015). The board members also comprise both the executives and independent directors that maintain a balance of perspectives which ensures independent oversight. The engaged board of committees includes the compensation committee, Audit committee, and nominating committee where each of the committees has defined the duties and responsibilities according to the applicable regulations. Governance policies: According to (The Walt Disney Company., 2022), Disney has developed comprehensive corporate governance policies which outline the standards and expectations for the engaged executives, directors, and employees. These corporate policies also cover the areas like ethics, disclosure, conflict of interest as well as compliance with legal and regulatory demands. Rights of shareholders: As per the report (The Walt Disney Company., 2018), Disney always considers the significance to protect the rights of its shareholders by ensuring that all the engaged shareholders have the accessibility to get their necessities and also have the equal right to participate in any corporate decision- making process. Risk management: Disney is found to have a corporate risk management framework for assessing and managing the risk factors across the operations (Endrikat, et al., 2020). The engaged board members in Disney can oversee the effectiveness of risk management activities as well as can receive regular updates on the risk profile of the organization. Sustainability and corporate responsibility: Disney has been found to demonstrate allegiance towards corporate and relevant sustainability responsibility. Disney has a set of environmental goals that establish responsible sourcing practices that prioritize diversity and inclusion within the workplace. Remuneration committee’s Role at Disney The remuneration committee at Disney plays an important role to consider including ensuring the alignment with the company's performance along with overseeing the executive compensation. The remuneration committee of the company is responsible to set and review the executive compensation packages luke stock options, salary, bonuses, and other benefits ( Ntim et al., 2019 ). This ensures that the structure of company compensation incentivizes the executives to drive for a long time in creating value,
contributing at its best, and also align their interests with the company’s needs. As per Bansal and Singh, (2022), a key factor for evaluating the remuneration committee’s role in the company is the disclosure and transparency that exist in executive compensation practices. Here in this respect, the company needs to provide a clear and comprehensive source of information on the rationale behind the compensation decisions and performance metrics. This allows the shareholders to ensure assessing the fairness as well as alignment of the executive remuneration with the organizational performance. The remuneration committee of the company needs to consider shareholder input and engagement within the decision- making procedure. This actively seeks the shareholder's perspectives on the executive compensation matters that take account into the investment concern, particularly at say-on-pay votes. According to Osiichuk, (2022 ), the remuneration committee also engaged in making sure that the compensation packages do not add unjustified or extraordinary elements. This also ensures that the executive pay needs to be proportionate and reasonable to the organizational performance as well as industry standards. 3) Regulatory Landscape and Management of Risk Board’s responsibility for risk management. The Board of Disney bears the responsibility to manage the risk within the company. According to (Walt Disney Company. 2018) The board plays a significant role to oversee the risk which is considered to be crucial for protecting the company’s reputation, assets, and long-term success. The board of Disney is found to be actively engaged in monitoring and assessing the risks to set risk management strategies that ensure effective risk mitigation practices are in place. As per (Walt Disney Company. 2018), The board establishes a risk management framework that measures the key risks faced by the company. This adds to assessing risks that are related to diversified business segments like media networks, theme parks, and movie production. The board of the company promotes strong risk-aware culture throughout the organization which encourages open communication about the risk as well as their potential influence. Board also ensures to be well aware of the industrial trends, regulatory transformations, and emerging risk factors that impact on company’s operations. At a time when the board holds the role and responsibility to manage the risk, it's significant to consider that the risk management approach can also be eliminated. Regulatory landscape for Disney and the impact regulators Disney’s success. Regulatory landscape: Disney is known as a global entertainment and media conglomerate that operates in diversified sectors like movies, television, theme parks, and streaming services. The regulatory landscape within the company 8
can be analyzed. Regulators are considered to have a substantial influence on a company’s success through their oversight of company-specific regulations, content distribution, intellectual property rights, consumer protection along with antitrust laws. Impacts: Regulatory bodies including the Federal Communities Commission in the United States involved in regulating content distribution and broadcasting that directly impact s a company’s media networks along with television operations ( Chalaby, and Plunkett, 2021 ). Copy rights as well as intellectual property rights are two important regulatory frameworks which are implemented by the company to protect an extensive portfolio of movies, franchises, and characters. Antitrust regulator plays an important role in the success of Disney where mergers and acquisitions are engaged in assessing the fundamental anticompetitive impact of acquisitions like Disney’s acquisition of 21st Century Fox to make sure that fair competition exists and consumers’ interest is safeguarded ( Norris, 2022 ). For Disney, other regulatory frameworks like international distribution rights, context licensing, and data privacy influence the company’s streaming platforms like ESPN+, Hulu, and Disney+. Risks faced by Disney Steaming war is one of the most highlighted risks that is faced by Disney. The increase in numerous streaming platforms like Netflix, HBO Max, and Amazon Prime Video has led to a fragmented market. This increasing competition poses a risk to the company’s streaming service Disny+ ( Sturgill, 2019 ). When this platform experienced rapid growth after its launch in the year of 2019, it faced various risks to manage and expand the number of subscribers within the crowded market. As per the report of Statista (2023), in January 2021, Disney+ has more than 94.0 million subscribers throughout the world and the company targets to increase this number at the end of the year 2023. The impact of covid-19 pandemic is another risk faced by the company. Pandemic impacts adversely the different business segments of the brand ( Williams, 2020 ). Uncertain closure of movie halls and cruise lines is also another risk that creates a substantial negative financial impact on the company. Regulatory and legal risks are another significant risk that needs to be considered here where the company is subjected to numerous legal and regulatory risks in distinctive jurisdictions ( Gallati, 2022 ). This adds compliance with context regulations, intellectual property laws, data privacy regulations, and labor laws. Uncertain changes in lawsuits, fines, and compliances impact adversely a company's reputation. Recommendation and appropriate responses to the top 3 risks The recommendation in response to the risk of streaming wars:
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Disney is recommended to focus on differentiation along with content creation . As per ( Kidman, 2021 ), Disney has already found to take necessary actions in improving their direction with more innovative ideas and continents where the investment has been made in original content for Disney + as well as acquiring valuable franchises like Star Wars and Marvel. Disney is recommended to retain its subscribers along with that also can attract new subscribers . The company in this case can also explore its collaboration and strategic partnership for the purpose of expansion of its content library that is used to get reach of wider audience. The recommendation in response to the risk of the pandemic: In this risk factor, Disney is recommended to prioritize resilience and diversification. Disney needs t o continue with the diversification of the revenue streams beyond the movie release and theme parks like increasing the number of contents to be released in streaming platforms like Disney+ and increasing the volume of merchandise sales through online shopping applications and websites ( Walt Disney Company. 2018 ). Through the adaptation of its business model as well as investment in technology the company is also able to expand its digital capabilities and engagement with customers throughout the world. Disney is also recommended in this context to hold robust contingency plans and strategies for preventing the impact of any future disruptions. These prevention strategies include the implementation of flexible ticketing options, expanding health and safety standards, and close reviewing of possible global expansion. The recommendation in response to the risk of regulatory and legal challenges: Disney needs to make sure to develop a detailed understanding of the laws and regulations in the jurisdictions where it operates and also allocate the resources to hold compliance. This adds regular monetization as well as an updated version of lawsuits, policies, and procedures. Disney is also recommended to manage a strong legal team to collaborate closely with the internal along with external legal advisors for navigating the potential risks in an effective way. The board engaged is recommended to take active roleplay to discuss and make decisions in relation to the streaming, diversification, and legal compliances. The board also needs to make sure that there is a robust reporting system in place that allows them to stay informed about the necessary actions and emerging risk factors. Part B-Leadership Report 10
Introduction This report aims to provide a comprehensive review of Disney’s leadership considering its strengths, and weaknesses observed within the organization. Through examination of the leadership of the company through the lens of four major areas like leadership and management, financial leadership, leadership for performance, and ethical leadership, this report is prepared with the purpose to discuss valuable insights. According to Scott, (2023 ), Disney’s leadership is followed through the context of creativity, storytelling, and innovation. The leadership within the company drives success through the delivery of magical experiences to people worldwide and maintains a dominant position in the entertainment industry. Task 1 -Leadership and Management Leadership and Management style According to CMOE (2023 ), Disney is known for its strong and open leadership and management style which has been found to contribute to its success as an international entertainment company. As per the view of Walt Disney who claimed that he does not believe in achieving success alone and that he believes in working collaboratively by inspiring and motivating talented team members. Suitable for this leadership perspective, the Transformational leadership model is suitable. Transformational leadership can be characterized by motivating and inspiring followers to achieve their full potential and surpass their own desires. This leadership model engages the encouragement towards innovation, a sense of purpose among the employees, and creativity. As per ( Scott, 2023 ), Bob Iger the former CEO exemplified transformational leadership. By the expansion of the company’s reach as well as creative capabilities, Iger was able to foster a culture of teamwork, creativity, innovation, and imagination. These engagements of every personnel encourage them to understand Disney’s leadership and management culture which is something outside the box and helps them to get a push from rigidity. The situational leadership model is another applicable model that illustrates Disney’s leadership style. As per this model, effective leaders have the ability to adjust their leadership style depending on the commitment and competence of their followers. In Disney, effective leaders have demonstrated flexibility in the adaptation of their management approach for distinctive scenarios and team dynamics. Management models includes, After the leadership model approaches in Disney there are some management models which help to cater clear goal, long term plans through alignment with management and achievement. As per Trigeorgis, and Reuer, (2017), Strategic management model is one of those management models that the company can implement to analyze market trends to drive required progress and profitability. According to Zasa, et al. , (2020), Agile management model is considered to be another management model through which the company managerial team can manage new innovative projects and ensure their development process to be more flexible and irerative.
Comparison of Disney’s Leadership Style with that of its competitors There are various competitors of Disney that exist in the entertainment market which help to highlight issues Disney faces and needs to work on for future progress. Comcast (NBCUniversal): According to the report, Bold Business (2020 ), leadership style followed by Comcast is obtained be more centralized and also focused on financial performances. The organization has a strong accentuation on data-driven decision-making procedures and strong operational efficiency. Comparing Comcast’s leadership style and its strengths with Disney, it has been obtained that Disney is lacking in a diversified business portfolio which is the strength of Comcast including TV production, Theme parks, film, and cable networks. Warner Media (AT&T): As per ( BetterUp. 2023 ) , Warner Media believes in strategic acquisition and expansion of content libraries as a practice of their leadership style. Warner Media has made an important investment in HBO Max and also targets to leverage its extensive media assets. Comparing the leadership style and practices under Warner Media with Disney it can be said that Disney is lacking in expanding their aggressive content acquisition strategy like Warner media which also weakens Disney’s leadership to integrate with various media properties in a better way. Disney’s ability to handle significant business challenges. Disney has emphasized its ability to manage significant business challenges where the company’s resilience along with its adaptability have allowed it to overcome numerous obstacles and maintain its position as a leader in the entertainment industry. A key aspect of the company’s ability to manage challenges is its leadership where the company has visionary leaders who have gained experience and work on their expertise through difficult times. For instance, under the leadership of Bog Iger, the company has been found to enhance its enrichment towards strategic acquisitions like Lucasfilm, Marvel, and Pixers ( Kidman, 2021 ). These robust acquisitions ensure that Disney is handling the current challenge of changing consumers’ preferences over content, quality, and diversification. The current CEO of Disney has also shown agility in his response to the pandemic by prioritizing the growth of the organizational streaming platforms. The ability of Disney to initiate innovation as per changing preferences helps to navigate the ongoing business challenges. Disney has produced higher-quality content on a continuous basis that resonates with people of every age and also leverages its ideal franchises as well as intellectual properties. According to (Macrotrends. 2023), the Company made an investment in the amount of $3.387 B in the year 2023 which has increased from the last year by 0.92% and this investment initiates better technology where the Launch of Disney+ is one of those investments results. This investment and launch strategy expand its streaming 12
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services and also allowed the company to participate in the existing competition in the entertainment sector by evolving with the digital landscape. Task 2 – Leadership for Performance Balanced Scorecard for Disney Four perspectives of the balanced scorecard are customer objectives, financial objectives, Internal business process objectives, and learning and growth objectives. Disney is looking for different ways to get growth in profitability and sales where the growth plan also includes acceleration of market expansion in its leading market like the launch of new franchises along with extending its streaming platform impact. Perspective Strategic Goals Key performance indicators Customer objectives Disney needs to add at least 5 million more digitally registered consumers to its streaming platforms. Disney aims to improvise its consumer's accessibility by 15% Disney aims to improve the connection between the consumers and its brand by at least 10% Quality content and product Initiative to meet consumers’ satisfaction Financial objectives Disney needs to minimize the operating cost and expenses at least by 5% Disney needs to Reduction of unnecessary costs Maximization of profit
increase its product and services at least by 1% in global space. Disney needs to increase its shareholders returns by at least 50% Internal Business process objectives Disney targets to decrease the number of errors in production by at least 75% Internal business process objective includes to increase smart use of technology for increasing the efficiency and store consumer's data and information by atleast 90% Disney aims to increase staff retainment for employees who works for 2 or more years Optimize resources. Optimize training and retention program. Learning and growth objectives Disney targets to increase the closure of under-performing products and services by at least 50% Disney aims to Initiative for technological advancements Minimize under- performance 14
increase its sustainability standards by at least 15% Disney aims to develop at least 5 new product lines in the coming years. Source: (Created by Author) Leadership for Performance approaches can be used to achieve the objectives. Effective leadership is crucial for achieving goals and objectives where leaders serve as one of the driving forces behind the implementation of the mission and ensure it has an expected completion. There are four objectives of the company that have been highlighted. Disney aims to utilize its effective leadership practices for the support it needs in achieving the above-mentioned balanced scorecard objectives. Financial stewardship and strategic planning are one of the most considerable leadership approaches to be applied to achieving financial objectives. In this approach, the leaders of the company can set clear financial goals and implement strategies for driving sustainable revenue growth as well as profitability. Allocation of resources, and monitorization of financial performance in an effective way help to make informed decisions in optimizing financial outcomes. Consumer centricity and innovation approach can be considered as suitable approaches to be applied for achieving customer objectives. In this approach, Leaders need to foster a consumer-centric culture by understanding consumers’ needs and attitudes toward entertainment. Leaders need to encourage innovation for developing a new entertaining product line that can provide a better experience to the consumers and meet their satisfaction and loyalty. Continuous improvement and process optimization are considered as the approach suitable for the internal process objectives. In this approach, the leaders are required to focus on the optimization of internal procedures for driving efficiency as well as effectiveness. The leaders engaged in this action need to motivate the engaged team members to measure the streamlined workflows, bottlenecks, and implementation of best practices. Employee engagement and talent development is the suitable leadership approach for the learning and growth objectives. In this leadership approach the leaders need to play an important role in nurturing the required learning culture along with the development of the skills and competencies of the staff members.
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The leaders also need to provide the required training, opportunities, and mentorship required for empowerment and engagement. Task 3 – Financial Leadership Key sources of financial and non-financial information Key sources of financial information’s According to the report CNBC (2021), in the year 2019, November Disney launched its streaming platform Disney+ which is a provider of subscription-based DTC video streaming services that works with Disney, Marvel, Pixar, Star Wars, and National Geographic branded content in the United States and four other countries, with plans to expand to Western European countries in 2020 . After that, on June 2020, the Hotstar service in India was upgraded to Disney+ Hotstar , and the existing subscribers of the Disney Deluxe service in Japan were switched over to Disney+. There are some key resources of this concern that the Board of Disney needs to take into consideration. Financial projections are considered to be another key source that includes a forecast of cost structure, potential revenue streams, and return on investment. This resource can help the board to measure the financial viability it can access in the launch of the Disney+ streaming service and also help in calculating the potential influence on Disney’s entire financial performance. Non-financial informations The first is market research as per consumer trends . Market research data and information provides insights to the company into the increasing demand for streaming services depending on market competition and consumer preferences. This can help the board to get an idea about the target audience, potential market range, and competitive landscape. Technological infrastructure is another key source that also needs to be taken into account. The existing technological abilities of Disney have been assessed to measure the feasibility of launching Disney+ and also used to maintain the consistent service. This helps the board to get an evaluation of the scalability of the content delivery and infrastructure. Main factors that led to this dramatic change in fortunes The key factor that led to the loss noticed is the covid-19 pandemic which adversely impacted the company with the entire world ( Kokai , et al., 2022) . During the phase of covid, the entertainment business has gradually been affected due to the closure of amusement theme parks and movie theaters after when Government announced a lockdown for an uncertain period of time to avoid contamination and the spread of the pandemic. As the theaters and amusement parks were closed for one or more years it causes severe losses for the company. Cruise ship sailing was also closed and restricted for one year. The closure of 16
Disney’s entertainment studio is another reason which also impacts in loss the company faces. Numerous significant disruptions have been faced by the company as per the covid generated issues. Compare Disney’s performance with competitors. During covid-19 pandemic which is considered to lead a dramatic change in fortune, Disney’ competitors at this change can be compared. As per ( Fei et al., 2021), Universal studios face similar challenges during this change where both its theme park and theaters were temporarily closed. Though this brand reopened its attractions and also resumed its operations after the pandemic ended. Warner Bros has obtained the ability to adapt to changing landscape caused by the dramatic changes. As per (Murphy. 2021), The company adopted hybrid release strategy that allows them to reach a reach of higher number of audiences. Netflix became the tough competitor of Disney during the pandemic where an increasing number of Netflix demand has been noticed during the dramatic change. Task 4 - Ethical Leadership Critically evaluate past Ethical Decision Making at Disney Mihelic et al., (2017) define ethical leadership as a framework for inspiring, advancing, and bringing ethical morals into an organization. It encourages loyalty and trust between employees and the company. Walt Disney makes sure that all moral standards are upheld and that employees work in an environment that is secure and healthy. Additionally, it promotes a variety of activities, such as CSR and environmental responsibilities. The use of supplier sweatshops Sweatshops are workplaces where employees are compelled to work in unhealthy and unhygienic conditions for a meager wage, and Disney has been accused of using these workplaces as suppliers (The Guardian. 2022). The treatment of Disney workers It has been noted and taken into account that one of its employees in China committed suicide after being insulted repeatedly by his or her superiors (The Guardian (2022). As per the report published by The Guardian (2022), Disney is closely monitoring this situation. More than 6000 employees reportedly need to work overtime to keep up with the demand for the newest toys. Environmental issues In some cases, harsh chemicals have been used, harming the environment as an outcome. Disney, however, has gone a step further and implemented consumer workplace policies, created a productive workspace for
improving its unhygienic workplaces and solve the previous environmental issues like higher carbon footprint and higher wastage. Respect for human rights is the fundamental value that Disney upholds in accordance with its policies. Significant ethical issues that Disney and recommendation to handle them. As a very large company, Disney deals with many ethical issues every day. However, the biggest ethical problem it is currently facing is the lack of compensation for or discrimination against members of the low- wage group. According to the report (Williams, 2019), Disney sells its goods with a very high-profit margin overseas, but they pay its employees very little and have a high employee turnover rate. Walt Disney, the CEO, is currently taking a number of actions and adhering to a set of protocols for the future and growth of the business. Even policy changes have been made in order to improve morale and foster a climate of trust among workers and employees. Even now, it supports and joins political parties, making CSR its distinctive selling point in terms of ethics. It is currently making changes to its streaming platform, including safeguarding the privacy of its users and adding more shows and films. Conclusion The aforementioned studies provide a thorough and precise analysis of Disney's overall effectiveness and development within an organization. The management and leadership philosophies used by this company are also mentioned. This report also shows how Disney manages its problem-solving areas, which is another way to illustrate Disney's risks. The primary topic discussed and examined is Disney's approach to leadership, which controls its trajectory by turning it into a successful business. The leadership styles, both financially and morally, their evaluation, and the areas where Disney falters and is unfairly criticized. Disney should approach the staff and learn about their issues and perspectives in order to manage its legal obligations and environment. 18
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