Understanding Convergent Marketing Communication Strategies

BSB40820 Certificate IV in Marketing and Communication BSBMKG440 Apply marketing communication across a convergent industry Student Name: Student ID: Assessment 1 1. What are two characteristics of convergent approaches to marketing communication? Example: 1. Digital – explain what does it mean 2. More accessible - explain what does it mean If you have other answers, you can put it here. 2. Identify two roles/sectors and their responsibilities within the convergent industry. Example: 1. Marketing – describe this role/sector 2. IT department - describe this role/sector If you have other answers, you can put it here. 3. What is the role of the customer within the convergent environment? Example: Customer is the active participant in curating message. Explain why? Customer provides feedback. Explain why? If you have other answers, you can put it here.

4. What is the impact of convergence on traditional marketing approaches? Example: 1. Convenience for users – Explain why? 2. Cost-effective - Explain why? If you have other answers, you can put it here. 5. What are the current technologies and distributed services that impact on convergent solutions? Example: Databases – describe what this is MYOB - describe what this is CRM - describe what this is If you have other answers, you can put it here. 6. What are potential points of integration? Refer to at least one (real or simulated) business case study, marketing campaign or marketing plan to illustrate points of integration. Example: Same content, different platforms – Explain this If you have other answers, you can put it here.

7. What are some situations requiring engagement of technology experts? Give two examples. Example: Troubleshooting website bugs – Explain what this is You need to provide more situations. If you have other answers, you can put it here. 8. What are two types of experts and business networks appropriate to a convergent marketing solution? Give at least two examples of how advice or networks can assist or have assisted you in your work, referring to a real or simulated case study campaign. Example: Social Media experts – describe their role You need to provide another expert. If you have other answers, you can put it here.

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9. What are at least three relevant Legislative Acts, Regulations or mandatory Codes of Practice impacting the field of marketing communication? a. For each of these three, provide at least one example of how a real or simulated case study organisation has complied with the Act, Regulation or Code of Practice with respect to convergent marketing activities. b. Identify at least two relevant organisational policies or procedures. Example: a. Privacy Act 1988 – describe this Spam Act 2003 – describe this Australian Consumer Law – describe this b. Code of Conduct – describe this Internet and email policy – describe this If you have other answers, you can put it here.

BSBMKG440-Assessment-1-Template-with-answers-2

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