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Kirinyaga University College (JKUAT) *

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Business

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Nov 24, 2024

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INT 220 Module Two Assignment Template Complete this template by replacing the bracketed text with the relevant information. Part One: Common Information for Each Country Information United States Country Selected for Course Project Russia Government Type Federal democratic republic form of government. Democratic. Commonly Spoken Languages English, Spanish Russian, Commonly Practiced Religions Christianity Orthodox Christianity How to Greet Men and Women Shaking hands is the most typical greeting when meeting someone for the first time or in a professional situation. A firm, almost bone-crushing handshake while retaining direct eye contact. General Negotiating Styles U.S. negotiators are direct, legalistic, urgent, and results-oriented. A pragmatic American style is always obvious, molded by significant and persistent structural stability and cultural elements. Russians see negotiating as a "power game" or "силa" (force). They start discussions with a hostile posture and continue to respond harshly even at the end. Accept Business Attire Business visitors should wear suits. A suitable business formal clothing is a suit, a light-colored collared shirt, a matching necktie, and leather shoes. Men and women wear black suits or skirts and blouses for business. Russians spend more than they can afford on business clothes because it shows prestige. Tips for doing business in Russia  Understand and build links: Russian corporate culture stresses personal ties and trust. Build rapport by eating, speaking, and socializing before doing business with Russians. Respecting Russian traditions helps to build professional relationships.  Navigate Bureaucracy and Legal Requirements: Russia's bureaucracy is complex and regulated. Know your industry's local laws and licensing requirements. Hire a Russian business specialist and a lawyer. Bureaucratic processes require accurate, updated paperwork.  Russian business requires patience and flexibility. Negotiations and decision-making may take longer. You have to be flexible and patient. Long-term cooperation and positivism can help overcome Russian corporate challenges. Part Two: Hofstede Model of National Culture For each of the six cultural dimensions in Hofstede’s model of national culture, list the score for both countries and then draw conclusions based on the differences in scores between the two countries. To find the scores, use this tool: Hofstede Insights: Compare Countries . When you select both countries, the

tool will give you the scores. You should also select the option to read more about your selected countries to learn about the implications of those scores. Cultural Dimension United States Country Selected for Course Project Russia Power Distance Index (PDI) 40 93 Individualism Versus Collectivism (IDV) 91 39 Masculinity Versus Femininity (MAS) 62 36 Uncertainty Avoidance Index (UAI) 46 95 Long-Term Orientation Versus Short- Term Normative Orientation (LTO) 26 81 Indulgence Versus Restraint (IVR) 68 20 Part Three: Conclusions Draw conclusions on how doing business in the country you selected will differ from doing business in the United States: Identify any significant differences in scores between the two countries.  Power Distance Index (PDI) Russia scored 53 points higher than the United States in Power Distance Index.  Individualism Versus Collectivism (IDV) The United States scored 52 points higher than Russia in Individualism Versus Collectivism (IDV)  Masculinity Versus Femininity (MAS) The United States scored 26 points higher than Russia in Masculinity Versus Femininity (MAS).

 Uncertainty Avoidance Index (UAI) Russia scored 49 points higher than the United States in Uncertainty Avoidance Index (UAI).  Long-Term Orientation Versus Short-Term Normative Orientation (LTO) Russia scored 55 points higher than the United States in Long-Term Orientation Versus Short- Term Normative Orientation (LTO).  Indulgence Versus Restraint (IVR) The United States scored 48 points higher than Russia in Indulgence Versus Restraint (IVR). Draw conclusions on the significance of the large differences in scores. The importance of huge differences in scores shows how relevant it is to be culturally sensitive and adaptable while conducting business on an international level. The chance of success rises when business ties are improved, efficient communication is facilitated, and cultural differences in each region are respected. Businesses that are aware of these differences and adapt to them can better deal with the particular possibilities and problems that the cultural contexts of Russia and the United States bring. List conclusions on the differences in doing business between your two countries based on cultural dimension scores. In conclusion, from the cultural dimension scores for the United States and Russia, the following conclusions about business differences may be drawn: 1. Decision-making and Hierarchy: Russia has a higher Power Distance Index (PDI) than the United States, indicating a more hierarchical economic environment. Negotiating formal procedures, obeying authority, and establishing relationships with key decision-makers may all be part of doing business in Russia. The United States has a lower Power Distance Index score, implying a more equal strategy with decentralised making decisions and appreciation for individual contributions. 2. Individualism vs. Collectivism: The United States scores far higher on IDV than Russia. Implying that conducting business in the United States may need a greater emphasis on individual desires, autonomy, and competitiveness than in other nations. In Russia, a lower IDV score indicates a higher focus on the group's overall interests, as well as group solidarity and loyalty. When doing business in Russia, building confidence, fostering teamwork, and analyzing how the encounter will affect the group is critical. 3. Risk Tolerance and Adaptability: The United States has a lower Uncertainty Avoidance Index (UAI), suggesting a higher tolerance for uncertainty and risk. To successfully conduct business in the United States, you need to be more open to change, experiment, and be more flexible. Russia favors conventions, structure, and less uncertainty, as seen by its higher UAI score. When

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conducting business in Russia, it is often vital to offer precise instructions, exhibit stability, and minimize ambiguity to the greatest extent feasible. 4. Time Orientation: In LTO, Russia outperforms the US. The Russian business culture values tradition, persistence, and long-term goals. Doing business in Russia needs the building of long- term relationships, the display of adherence to well-established practices, and the practice of patience in the pursuit of results. With a lower LTO score, the US may place a premium on short- term results, adaptability, and innovation. 5. Communication and Directness: Russia ranks worse than the United States in Indulgence vs. Restraint (IVR). The United States communicates in a more direct and expressive manner. When doing business in the United States, being assertive, speaking effectively, and forthright is critical. A lower IVR score in Russia suggests a more indirect, read-between-the-lines communication style. The scores highlight the need for cultural knowledge and adaptability while doing business in the United States of America and Russia. Respecting cultural differences strengthens company relationships, communication, and operations in each country.

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