SOC100 - Globalization Essay
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Jan 9, 2024
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Globalization: A Closer Look
Mackenzie Malone
College of Humanities and Social Sciences, Grand Canyon University
SOC-100: Everyday Sociology
Professor David Balfour
June 26, 2023
Globalization: A Closer Look
What is globalization? In simple terms, globalization is the trade or flow of labor, goods,
money, or culture between countries (Henslin, 2017). This process and/or strategy is used by
companies and corporations all over the globe. The most well-known shoe company, Nike, was
founded in 1964 by Phil Knight and Bill Bowerman (Tadashi, 2023). Just how big is Nike? Nike
currently employs just over 1.2 million workers in forty-two different countries all across the
globe. Nike is the poster child of a well globalized company. In fact, 29% of Nike’s products is
manufactured in China and 44% is manufactured in Vietnam (Khoo, 2017). But the globalization
of an influential company like Nike does affect both local cultures and that United States as a
whole.
Positive and Negative Effects on Local Culture
The globalization of Nike can have both a positive and negative impact of local cultures.
It is no secret that Nike has factories all over the world in a number of different countries. This is
extremely beneficial to the company. It not only allows Nike to keep up with its rapidly growing
demand, but it allows countries all over the world to carry and sell this internationally loved
brand. One example of how Nike’s globalization has touched local cultures in a positive way is
that in many developing countries, Nike has increased the number of jobs and employment
opportunities. However, many people also believe that Nike’s impact on local culture is far from
positive. It has been reported that many developing countries have abandoned their own culture,
beliefs, and norms and adopted Nike’s. This is due to the company wanting the societies that
work for them to not be seen as “old” or “outdated” in order to maintain their reputation.
Positive and Negative Effects on the United States
The globalization of Nike does affect the United States. Politically, the United States
government supports the company, mainly for its macroeconomic stability, its ability to maintain
a steady currency, and its rapidly increasing revenue. However, Nike’s globalization is not
always beneficial to the United States. While it is advantageous in terms of the economy, it does
not always benefit the citizens. Due to Nike outsourcing labor and materials from other
countries, it has taken jobs from American citizens.
The Winner?
When referring to who the “winner” would be in terms of globalization, it will always be
the big international corporations and companies like Nike. Not local cultures and not the United
States. As of June 2023, it is estimated that Nike makes a revenue of $37 billion every year
(Tadashi, 2023). Nike uses its ability to outsource all of its materials and manufacturing at low
costs. This ultimately allows the company to increase their revenue and profits by a significant
rate.
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References
Henslin, J. M. (2017).
(12th ed.). Boston,
earth approach
-
to
-
own
Essentials of sociology: A d
MA: Pearson. ISBN-13: 9780134205588
Khoo, I. (2017, November 16).
Globalization vs. Isolationism: Finding Nike’s New Competitive
Advantage? - Technology and Operations Management
. Technology and
Operations Management. Retrieved July 4, 2023,
from https://d3.harvard.edu/platform-rctom/submission/globalization-vs-
isolationism-finding-nikes-new-competitive-advantage/
Tadashi, T. (2023, June 25).
50 Facts About Nike: Most Famous Shoe Company in the World -
Facts.net
. Facts.net. Retrieved July 4, 2023, from https://facts.net/nike-facts/