5017-m4-ideate-part1

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College of William & Mary *

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5017

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Arts Humanities

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Oct 30, 2023

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pdf

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1 Idea generation begins to create the ‘solution space’ © W@M 2014 short questions that launch brainstorms short questions that launch brainstorms derived from your point-of-view statement
2 short questions that launch brainstorms derived from your point-of-view statement broad enough that there are a wide range of solutions but narrow enough that the team has some helpful boundaries
3 Examples of different angles on HMW statements: Design Challenge: Redesign the ground experience at the local international airport Empathy output: Harried mother of three, rushing through the airport only to wait hours at the gate, needs to entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers . Amp up the good : HMW use the kids’ energy to entertain fellow passenger? Remove the bad: HMW separate the kids from fellow passengers? Explore the opposite: HMW make the wait the most exciting part of the trip? Question an assumption: HMW entirely remove the wait time at the airport? Go after adjectives: HMW we make the rush refreshing instead of harrying? Identify unexpected resources: HMW leverage free time of fellow passengers to share the load? Create an analogy from need or context: HMW make the airport like a spa? Like a playground? Play against the challenge: HMW make the airport a place that kids want to go? Change a status quo: HMW make playful, loud kids less annoying? Break POV into pieces: HMW entertain kids? HMW slow a mom down? HMW mollify delayed passengers? POV 1 HMW 1.1 Idea 1.1.1 Idea 1.1.2 Idea 1.1.3 HMW 1.2 Idea 1.2.1 Idea 1.2.2 Idea 1.2.3 HMW 1.3 Idea 1.3.1 Idea 1.3.2 Idea 1.3.3
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