Focus on the practical skills and important developments in business.

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business - and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today.

 

The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today.