Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 3, Problem 3.22C
Summary Introduction

Case summary:

Company B was the leader of the market in the 1980s and 1990s. It allows the customers to rent a movie. Person H started Company N in 1997 after he paid the late fee to Company B for the broken cassette. In Company N, people can order the movies over the internet and receive the movies through the mail and they can even return the movie through the mail. Having an unlimited due date and no late fee is one of the powerful technique followed in Company N. In 2016, revenue of Company N increased by 47% despite many competitors.

To determine: The primary causes for the success of Company N

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