STRATEGIC MGMT LL CASEBOOK W/CONNECT
4th Edition
ISBN: 9781307485110
Author: Rothaermel
Publisher: MCG/CREATE
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Chapter MC, Problem 20.1DQ
Summary Introduction
Case summary:
Company AB is the largest e-commerce firm in country CN. The company was started to sell products of small Chinese manufacturers all over the world. A significant growth in the market of Country CN is expected with the development of the internet.
The revenue generated is through ads, transaction fees, listing fees of more than 10 million active sellers in all their marketplaces. They are facing a lot of internal and external challenges moving forward.
To explain: Why did Company EB lose to Company AB.
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Chapter MC Solutions
STRATEGIC MGMT LL CASEBOOK W/CONNECT
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