Concept explainers
a)
Case summary:
Company WA is the first source that is looked for unknown information. The innovation of digital content has driven printed content like an encyclopedia to abandon their printed media. Encarta is an online version to know about the different pieces of information which drove the printed version to ground.
Company WA is funded by the donations where they repeatedly ask for donations. It is an open source content provider where anyone can update and edit content. The most serious criticism of the site is the accuracy of the content provided by the users. Most users agree that it is easy to use.
To explain: If Person X, the founder of Company WA must monetize the business or not.
b)
To explain: The pros and cons of a nonprofit business.

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STRATEGIC MGMT LL CASEBOOK W/CONNECT
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