STRATEGIC MGMT LL CASEBOOK W/CONNECT
STRATEGIC MGMT LL CASEBOOK W/CONNECT
4th Edition
ISBN: 9781307485110
Author: Rothaermel
Publisher: MCG/CREATE
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Chapter MC, Problem 18.1DQ
Summary Introduction

Case summary:

Company GM concentrated more on the domestic market and held around more than 50 % of its shares in the market of Country US. The future of the company is a market outside the host nation notably in Country CN. The operation of Company GM has been competitive on cost from the beginning.

The markets in Country CN and other markets in Asia are becoming more vital for the success of Company GM. The slowdown in the economic conditions and the devaluation of Country CN currency makes it even harder to perform its operation there.

To explain: The importance of sales outside the Country US to Company GM.

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Chapter MC Solutions

STRATEGIC MGMT LL CASEBOOK W/CONNECT

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