EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 9.8, Problem 1LO
Summary Introduction
To discuss: The way the marketers form the value propositions utilizing the positing strategies.
Positing refers to the finding of a place to the put the product in a particular position in the minds of the buyers.
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Information related to Monty Co. is presented below.
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On April 5, purchased merchandise on account from Larkspur Company for $30,000, terms 2/10, net/30, FOB shipping point.
On April 6, paid freight costs of $910 on merchandise purchased from Larkspur.
1.
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3.
On April 7, purchased equipment on account for $30,100.
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On April 8, returned $6,000 of merchandise to Larkspur Company.
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On April 15, paid the amount due to Larkspur Company in full.
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