EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 9.6, Problem 1LO
Summary Introduction
To discuss: The three forma of behavioral segmentation
Behavioral segmentation refers to the segregation of individual groups who has the similar behavior like usage rates, level of brand loyalty and others benefits.
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EBK CONTEMPORARY MARKETING
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