Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
12th Edition
ISBN: 9781285867168
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 9.6, Problem 2CTQ
Program Plan Intro

CiviCRM:

  • CiviCRM is web-based open source software, which is used to handle information about donors, funders, and other organization members.
  • It is designed to fulfill the requirements of non-profit, non-governmental, and sponsorship groups.

Customer Relationship Management (CRM):

  • CRM is defined as a process of integrating the sales functions of product and marketing in an organization.
  • The main aim of CRM is to help the sales association to plan the relationship development activities that is required to maintain and develop the business.

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