Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
12th Edition
ISBN: 9781285867168
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
Question
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Chapter 9.6, Problem 1CTQ
Program Plan Intro

CiviCRM:

  • CiviCRM is web-based open source software, which is used to handle information about donors, funders, and other organization members.
  • It is designed to fulfill the requirements of non-profit, non-governmental, and sponsorship groups.

Customer Relationship Management (CRM):

  • CRM is defined as a process of integrating the functions of sales of product and marketing in an organization.
  • The main aim of CRM is to help the sales association to plan the relationship development activities that is required to maintain and develop the business.

Explanation of Solution

Unique features:

The unique features of CiviCRM that are shared among other CRM systems are as follows:

  • They help the organization to relate their customers...

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