Understanding Management (11th Edition), Standalone Book
11th Edition
ISBN: 9781337917001
Author: Richard L. Daft, Dorothy Marcic
Publisher: Cengage Education
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Chapter 9, Problem 9DQ
Summary Introduction
To Determine:
The reason for talkative women to be thought as less capable and pushy compared to their counterparts. To also determine if this perception would change with more female managers in the top level of an organization.
Introduction:
Manager is the person who is responsible for handling the resources in such a way that the organization's goals are achieved.
Diversity- There are many ways in which each and every employee in an organization differs. It could be cultural, sex, geographic, etc. This is termed as diversity.
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1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used.
- show a chart/diagram to illustrate the flow of the distribution channels.
- explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency).
- connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).
- define the target audience: (Age, gender, location, interests, etc.).
- lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)
Chapter 9 Solutions
Understanding Management (11th Edition), Standalone Book
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