Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 9, Problem 9.9MA
Summary Introduction
Case summary: Presently several important cities have high occupancy vehicle lanes (HOV) which lets the vehicles two or more occupants to sail past other vehicles in single occupancy lanes. The use of mobile technology has resulted a new opportunity for communities by converting these lanes to high occupancy toll lanes. Such lanes are normally barricaded off between the opposite lanes and change directions from morning to evening in order to counter the traffic.
Characters in the case: HOV lanes, HOT lanes.
To Determine: Whether dynamic pricing is ethical.
Introduction: Dynamic pricing is a consumer or client billing mode in which the cost for an item every now and again turns in view of market demand, development and different patterns. It empowers setting a cost for programming or Web-based item that is exceedingly adaptable in nature. It is otherwise called as real-time pricing.
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Chapter 9 Solutions
Marketing: An Introduction (12th Edition)
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