Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 9, Problem 9.1DQ
Summary Introduction
To discuss: The two types of value-based pricing methods.
Introduction:
The pricing strategy that fixes the prices at first but not completely as per the perceived or estimated value of the product to the consumer is known as value-based pricing.
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