Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 9, Problem 9.4DQ
Summary Introduction
To discuss: The two broad strategies of new product pricing and when each of the categories would be correct.
Introduction:
Product pricing strategies
The two product pricing strategies of a company are as follows:
- “Market-skimming pricing”
- “Market-penetration pricing”
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