Concept explainers
To describe: The meaning of “License a Brand” and Co-branding.
Introduction:
Brand: is defined as an identity in the form of mark, symbol, name, or logo given to a product produced by a company to distinguish that product with other products.
Various branding strategies are licensing a brand and co-branding.
Licensing a brand:
is defined as a branding strategy wherea company provides its brand name to another company or to an individual who wants to use the brand for their own products on rent for a specified period of time is known as licensing a brand. A brand is an intangible asset, therefore, it can be leased or rented by another company or individual.
For example: M companyused its logo to increase brand awareness by taking the help of
Cobranding:It is a marketing strategy in which multiple brand names are utilized on a product to increase its reach and to create a buzz among the customers. It is a kind of strategic alliance between multiple brands to lift up a product among the customers.
For example: NK+: A strategic alliance between APL company and NK company to track the activities of a person in athletic gear though APL brand’s watch and smartphone Applications.

Want to see the full answer?
Check out a sample textbook solution
Chapter 9 Solutions
MARKETING: REAL PEOPLE...ACCESS CARD
- I need help answering the following What is the relationship between ethics and financial performance in the health care industry? What challenges might a relationship between ethics and financial performance play in terms of health care marketing strategy development? How do these challenges impact your organization?arrow_forwardWhat is the commitment of the apple company to human rights violation?arrow_forwardHow can I summarize my Marketing Proposal 1. Product Strategy Product/Service Description Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use. Justification for the Need With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers. 2. Pricing Strategy We will adopt a value-based pricing strategy, setting the price at $99.99. Competitor products have comparable keyboards priced at $120+, making it easy for us to brand ours as cheap but…arrow_forward
- types of brand strategies used by marketers. Which one strategy could work better than another?arrow_forwardI need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.full explanation plsarrow_forwardI need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.arrow_forward
- Hello I'm trying to get my money back from my account it was a purchase that was just made today on March 8th 2025 for $19.95 and I have not been using this cuz I'm not in school so if there's a way I can get my money back that would be greatarrow_forwardI need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.arrow_forwardI need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.arrow_forward
- I need help with completing the following Been tasked with working as part of a marketing team to perform a 4P analysis to present to your leadership. You will first share the information with the team for feedback and consensus. Marketing Plan Proposal Product Strategy How can I decribe the product or service. Justifing the need for the product or service. Pricing Strategy How can I Explain the cost of the product or service. Placement Strategy How can I Describe the delivery method of the product or service. Promotion Strategy What Propose a process to promote your product or service within the community.arrow_forwardI need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.arrow_forwardIn your expert opinion, what do you think is the most effective and efficient way for small business owners to promote and market their products/services? Why? How have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner? Please would you kindly provide some examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly benefit the competition)?arrow_forward
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational PublishingFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Foundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning


