MARKETING: REAL PEOPLE...ACCESS CARD
MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
Question
Book Icon
Chapter 9, Problem 2QA
Summary Introduction

To ascertain: Reasons for considering quality as an important product strategy objective are to be determined along with the dimensions of product quality and the way E-commerce affected the need for quality product objectives

Introduction:Quality products play an important role in gaining customer satisfaction and loyalty and lower the risk and cost of faulty goods. They are also good for the reputation and growth of a company.

Blurred answer
Students have asked these similar questions
How can service marketing add value in Fast-Moving Consumer Goods (FMCGs)? Use practical examples in Malawi Business cases.
Using Malawi University of Business and Applied Sciences -Open Distance Education and Learning arrangements (MUBAS-ODEL), discuss the challenges of services marketing and how the marketing department of MUBAS can solve them to enhance customer value. Provide relevant examples
How can service marketing add value in FMCGs? Use practical examples in Malawi Business cases.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning