MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 9, Problem 7QA
Summary Introduction
To define: An Individual brand, a Family brand, a National brand and a Store brand.
Introduction:
Brand: is defined as an identity in the form of mark, symbol, name, or logo given to a product produced by a company to distinguish that product with other products.
Various types of brands area individual brand, family brand, national brand and store brand.
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MARKETING:REAL PEOPLE,REAL CHOICES
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What is a personal brand? How do you buid a personal brand? What should you do in order to build a personal brand?arrow_forwardShould a marketing plan be created for each and every product under a single brand or should the marketing plan be for the brand itself? Why?arrow_forwardWhat is meant by individual branding?arrow_forward
- how can the characteristics of a brand relate to a person (e.g., unique, consistent, and relevant and has an emotional connection with its customers).arrow_forward4. Why is it important for a company to build its brands? 5. What must a company consider in choosing brand elements?arrow_forwardList ten (10) of you favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand?arrow_forward
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