MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 9, Problem 10QA
Summary Introduction
To ascertain: The important things marketers should know about package labeling.
Introduction:
Product Labeling: It is one of the main features in marketing which helps in communicating the benefits and necessary messages which includes ingredients, nutrients, uses, etc. about the product. It is very helpful in the sale of the product because it provides all the necessary information a customer needs and also shows how to use the product and how to dispose it off.
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Students have asked these similar questions
Identifying Product Benefits Assignment 4.7
Provide an example of a product attribute
Provide an example of a product benefit
In your own words tell me what is the difference between a product attribute and product benefit.
Explore advertising appeals. Please provide an example of an advertisement that represents each appeal. Advertisement can be a commercial, print Ad picture, etc.
Refer to the figure below to assist you with advertising appeals and their goals towards a target market.
Profit
Health
Convenience
Environmental consciousness
Description of variables:
• Converted = 1 if they bought
• Amount = how much they paid for the bag if they bought it
• Margin = amount - $50
• Got search ad = 1 if the search ad was displayed as the user was searching for handbags on Google
• Clicked on search ad = 1 if they clicked
• Got email = 1 if they got an email with a 20% discount from the handbag seller ($100 instead of $125). Some users got both the search ad and email
• Clicked on email = 1 if clicked (though it doesn't mean they converted)
• Clicked ad & email = 1 if clicked on both the search ad and the email
• Campaign = 1 if got any ad
Some more data from the handbag seller:
• The search ad CPT = $9 (cost per thousand impressions)
• Email CPT = $12 (cost per thousand emails sent out)
• The costs associated with each sold bag = $50 (the margin depends on the price customers pay)
The success achieved by firms when they take their inventions to market is referred to as
formation-ability.
homologation.
consultation.
conversion-ability.
liquidation.
Chapter 9 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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