MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 9, Problem 5QA
Summary Introduction
To define: the concept of brand and the characteristics of a good brand name and the way firms provide legal protection for their brands.
Introduction:
Brand: is defined as an identity in the form of mark, symbol, name, or logo given to a product produced by a company to distinguish that product with other products.
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How might a company establish a brand identity in the marketplace?
What are the advantages of a good brand name to the producer ?
How does a brand name differ from a brand mark?
Chapter 9 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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