EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 9, Problem 6QA
Summary Introduction
To Define: The terms brand extension and Sub-branding.
Introduction: Brand Extension is a method used by companies to launch a new product by using an existing brand name and Sub-branding is when the main brand launches a secondary brand or a subsidiary brand under itself to tap a new audience, the process is called sub-branding
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